Considering high level of interest and appreciation for its products, Amway today opened Pick and Pay store cum Brand Centre in Erode and Salem.

“The stores will play a key role in increasing availability and visibility of Amway’s products to consumers in Erode and Salem districts and nearby clusters,” Amway India Senior Vice-President, West and South, Sandeep Prakash said in a release.

The centre’s format is similar to a ‘Mini Shopping Centre’ which gives an opportunity to the consumers and distributors to touch, feel and purchase the high quality products offered by Amway, the largest direct selling company, he said.

The stores also house a brand centre offering health and beauty consulting by professional consultants, Prakash said.

“The brand experience center will be supported by appropriate training to educate the distributors, as the training is important as it helps the distributors to educate, guide and recommend a suitable product to the end consumer,” he added.