Business Wire India
Beardo-Thon India’s 1st
run for men’s health which started in September 2018 has wrapped its season 2 powered by Beardo. In its second edition this year, Beardo-Thon had aimed to put the spotlight on men's health and cancer.
The marathon which began from Chandigarh on 9th
of September also took place in Pune, Ahmedabad, Delhi, Bangalore and Mumbai.
The event witnessed a huge participation from each of the city with a total of 10,000+ number of participation along with influencers who were also the part of the marathon like Manoj Tiwari, Ankita Konwar, Colonel Srikrishna V and many more.
Beardo-Thon, which is a CSR initiative by Beardo took place across 6 cities in India and was hosted by the Bharat Beard Club.
With no age group or gender barrier, the run had three categories – 21kms, 10kms and 5kms. Both women and men were part of the event. Beardo had also teamed up with local gyms which helped them cover a 360-degree aspect for health and fitness with a special focus on raising awareness on cancer. For the first time in India, each participant were given an organic medal made from fine jute in association with WLFLO Handicrafts LLP to support the organisation which is run by disabled people in Kolkata.
Co-founder of Beardo, Ashutosh Valani opined, "Beardo-Thon as a property was introduced to create awareness about Men's health and fitness. The objective of 2nd
season was to encourage more people to run and raise awareness about the importance of leading a healthy lifestyle. We’re thrilled with the response, of having 10,000+ participants across 6 cities and are thankful to each participant for their support towards the cause, we’re here to surely ace this property!"
"Looking at the response for the 4 cities which I witnessed personally, we were amazed with the enthusiasm shown by each individual. I felt that this is a great opportunity for us to spread awareness among the masses and ensure the right messages goes out. I personally thank all our sponsors and the entire team and especially every person who participated and took this activity to another level. We are excited to prepare for the upcoming season on a grand level and ensure to achieve higher targets," Priyank Shah, Co-Founder, Beardo.
Soon Beardo-Thon Season 3 will be announced and the team plans to take it on a larger scale across India.