April 17, 2019
Bizom’s newly launched Retailer App-based ‘Perfect Store’ is a game-changer for consumer brands in India. It converts push-based distribution to pull-based through its unique Suggested Orders and Image Recognition features. These features leverage AI/ML capabilities to empower brands with smarter retail execution.
Bizom's team celebrates the launch of their products at the Bizom Annual Conclave 2019 in Bangalore
16th April, 2019: Bizom, a leading provider of SaaS-based technology solutions for consumer companies, has launched AI/ML-based products that will disrupt retail distribution in India. The products, launched at Bizom’s Annual Conclave 2019 in Bangalore, enable smarter retail execution by converting the traditional push-based distribution to a pull-based one.
The Indian consumer goods industry is a complex ecosystem with its multi-tier distribution system. Which means consumer brands have limited or no interaction with their retail outlets. Such unfavourable conditions create an ecosystem that does not support transparency of data or formulation of clear insights. Expectedly, consumer brands are unable to measure the performance of their products or the effectiveness of various schemes and loyalty programs.
Bizom’s Perfect Store products focus on simplifying the complex distribution system and bringing about greater clarity. They empower brands to reach and communicate with best-performing retail outlets directly.
An important outcome for brands is the capacity to plug scheme leakages by directly transferring benefits to retailers. Additionally, brands can measure and analyze the effectiveness of their marketing spend and improve their reach to the end-consumer.
Lalit Bhise, Bizom’s CEO and Founder said, “Consumer goods brands in India are at an inflection point where their growth is guaranteed only through technological transformation. However, unlike the rest of the world, brands here grapple with the lack of data or insights thanks to the country’s complex distribution ecosystem. Our Perfect Store products place the controls of their retail performance directly into the hands of the brands and bring greater transparency in the ecosystem.”
Ashok Dhingra, former Director of SAB Miller, Perfetti Van Melle and Hindustan Unilever, gave the keynote address at Bizom’s Annual Conclave. He remarked, “The conclave has made it possible for both consumer brands and technologists to meet on common ground. Such collaborations only bode well for India’s consumer industry. Bizom’s products help brands address the systemic inefficiencies brought on by the multi-layered distribution mechanism. Such innovations are a step in the right direction – of growth not only for consumer brands but also for the 12 million kirana stores in India.”
Marquee consumer brands including Reckitt Benckiser, Hershey’s, JK Helene Curtis, iD Fresh, Gemini Edibles & Fats, Kraft Heinz, Mahindra Agri, Deepak Fertilisers, Kores, Stovekraft and others attended Bizom’s Annual Conclave 2019.
Bizom’s other new solutions as part of the innovation showcase included:
Smart distribution planning helps brands identify their outlet reach vis-a-vis the entire outlet universe, identify gap areas in the distribution network (optimize outlet coverage) and identify and reach the right outlets.
Insights-driven DIY analytics provides not just data & reports but fast, accurate and actionable insights that allow brands to improve the velocity of their businesses daily.
Suggested orders application helps brands drive several outcomes – optimise sales at outlets, enable dynamic sales forecasting for sales managers and representatives. Further, users can reduce the time spent at outlets and hence, cover more outlets per beat, improving reach all this while driving more depth of their products.
Machine learning-based beat and route planning feature replace the unscientific manual beat planning that is the bane of sales managers. The feature turns around the efficiency of the brand’s sales force in the market by ensuring outlet coverage without sacrificing prioritization of the top-performing outlets.
The Mobisy Story
Mobisy was founded in 2008 by Lalit Bhise, an early inventor of hybrid mobile programming. He also has patents pending in visual merchandising using image recognition. He is an expert on the Indian FMCG industry having worked closely with market leaders to advise and then actually solve their sales and distribution problems. His motto is to disrupt the retail industry using technology in a manner that helps the entire retail ecosystem move ahead digitally.
Mobisy uses the mantra of Algorithmic Jugaad whereby it places a very high value on entrepreneurship to drive greater success among customers.
Today, Mobisy is one of the fastest growing tech brands in India. The accolades speak for themselves:
Ranked 3rd fastest growing technology company in India at Deloitte Technology Fast 50, 2017
Ranked 43 in the inaugural FT 1000 High-Growth Companies Asia-Pacific list for 2018
Gartner Peer Insights customer choice with a customer rating of 4.6 on 5
Top 3 in the Accenture Consumer Tech awards.
Bizom is a Mobile first, SaaS-based suite of automation solutions tailor made for consumer companies. This is ‘The Retail Intelligence Platform’ that delivers real-time insights for driving greater distribution efficiency that helps organizations to grow.
Bizom’s end-to-end solutions layered with AI and machine learning provide brands with the structure, visibility, and insights required to decide what to sell, where to sell and how to sell.
Its customers include international brands such as Reckitt-Benckiser, Hershey’s, Nivea, Mars as well as top Indian brands such as Parle Agro, Jyothy Laboratories Limited, JK Helene-Curtis among a fast-growing list of over 350 brands.
Bizom also gives customers access to cutting edge technology roadmap with innovations like its patent-pending advanced image recognition algorithm 35Hawk for measuring brand visibility, and tools such as sales gamification to improve sales teams’ motivation and collaboration.