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18 Jun 2024, Edition - 3262, Tuesday

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A startup reviewing old and new cars in US automobile market

Covai Post Network



CARHP is an upcoming startup catering to the US automobile market. It functions as an online automobile information website that brings together in-depth reviews, ratings, comparisons and local listings for new and old cars. CARHP strives to simply the car buying process by assimilating data-driven content with an inventory from a network of dealerships.

CARHP is in its beta stage, however, their inventory already boasts a collection of over 2000 car reviews from 2016 to present.

CARHP is funded and incubated by Collegedunia.com – India’s foremost college search portal. Till date, CARHP has a team size of more than 20 people. The team brings together young talent that is passionate about cars, and has expertise in content, data and digital marketing. This team is responsible for the entire content and data of the website.
A study from Mckinsey and Company points out four key challenges for the four the automobile industry. OEMs need to resolve the problems caused due to Digital demands, Cost pressure, Diverging markets and Shifting industry landscape. To resolve these issues and find profit, the automobile industry cannot go back to its traditional ways. This is where automobile websites like CARHP can help increase the future profitability of the industry.

The number of buyers who find their vehicle through online websites has been on a rise but websites that provide the complete information for the car buying journey is staggeringly low. Most of the websites manage to excel in only a single front. Either they are content-centric or they provide car specifications that by themselves don’t simplify the car buying process. These websites fail to provide a one-stop solution to the buyers.

CARHP stands out as a different website. Instead of relying only on a single parameter, be it content, car specification or inventory at the local dealer. CARHP strives to bring content and inventory together with a special emphasis on data. Instead of relying just on content for a major car buying decision. Bringing data into perspective helps us to make a more informed decision.

In-depth car reviews published by CARHP use a unique approach to inform the users about their prospective buy. The car that is being reviewed is stacked against four closely matched competitors. In-depth tables which list out specifications are used along with reviews that accurately pit the car against the competition.

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