September 22, 2015
Many NGOs and social service organizations are doing all that they can do to spread awareness about blood donation. The aim of such initiatives is to ensure that people come forward to donate blood voluntarily.
One such attempt that is aimed at putting the fears about donating blood to rest and also motivating people to come forward to do so is a short film that is directed by Vijay Anand TR. The film is produced by DoWhistle and is originally created in Tamil with English subtitles.
The short film that is titled ‘Iyalvathu Karavel’, which when translated means “give, what you can” lasts just three minutes long. However, it successfully conveys the message to the audience.
The film opens with Vijay Anand giving his friend (the blood donor) a tight slap to let go of his fear of needles. He explains that this is all it takes. “The first fear related to blood donation is the needles. The following day the donor is slapped again. This time he is mentally and physically prepared to receive the blow. The same applies to blood donation as well,” Vijay Anand explains.
Fear of needles apart, this short film also addresses the psychological fear people have about blood donation. In one of the scenes director Vijay is seen explaining to his friend that the human body has natural capabilities of regenerating blood. “This is yet another fear that prevents people from coming ahead and donating blood,” says Vijaya Krishnan Rajagopalan, one of the actors in the short film.
‘Iyalvathu Karavel’ was created for a national level short film competition on the theme voluntary blood donation. This contest that was organized by NGO Friends2support received about 800 short films from eight countries in 20 languages. Only 100 films have been shortlisted.
NGO Friends2support has one of the biggest networks of voluntary blood donors and aims at spreading awareness about blood donation. The organizers are also hoping that many more come forward and donate blood to meet the demand for blood.