Coimbatore : To make the festive season of 2024, a big success for sellers in Tamil Nadu and across India, Amazon has rolled out various initiatives and innovations. It has announced a significant reduction in selling fees – 3% to 12% across categories such as groceries, fashion and electronics, to help sellers increase their earnings and offer better prices to customers. This will give sellers an opportunity to optimize their operations for the Diwali shopping rush and continue to drive business growth after the festivities.

The upcoming festive season, is a big opportunity for SMBs in Tamil Nadu to boost their online business through e-commerce, with a potential increase in consumer spending. This year, more than 100,000 sellers from the state, will list and showcase their products on Amazon.in, reaching their customers across 100% serviceable pin codes of India. By taking advantage of the increased demand, traffic, and special offers, these sellers can boost their sales and reach new customers.

Gaurav Bhatnagar, Director – Sales at Amazon India said “At Amazon, we are committed to empower the SMBs of Tamil Nadu by helping them leverage the benefits of e-commerce. Every year, we roll out various initiatives to prepare them for the festive season through better product listings and selections, which can help them boost their sales. We are confident that the reduction in selling fees, along with rest of the solutions and features that we offer, will enable the sellers to achieve unprecedented success during the festive season and beyond.”

Amazon is leveraging the power of Artificial Intelligence (AI) and Machine Learning (ML) to help sellers streamline their key operations like registration, listing and advertising, forecast demand, improve catalogue quality and product listings, and recommend deals and promotions. It has recently launched the Beta version of Rufus, a GenAI based shopping assistant trained on Amazon’s product catalogue and information from across the web. Rufus can answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery. It will make it easier for customers to find and discover, research, and buy products from sellers on Amazon.in.

To support sellers, Amazon has introduced several new tools and features like Sale Event Planner, which assists sellers in managing and executing major sale events, and AI-powered innovations such as Imaging Services and Listing Assistants. The Self-Service Registration (SSR 2.0) simplifies on boarding with multi-language support and streamlined registration and invoicing processes.

Additionally, the Sale Event Planner helps sellers craft compelling deals and provides valuable insights for effective inventory planning. The New Seller Success Center offers detailed guidance on setting up online shops and utilizing features like Ads, Prime, and deals. Multi-Channel Fulfillment (MCF) will make it easier for sellers to reach more customers by using Amazon’s delivery network.