Taking forward a message on World Environment Day, Coimbatore City Municipal Corporation held a ‘Take a Blue Green Pledge’ campaign. It was to segregate waste at source by having separate bins – green for wet waste and blue for dry.

The campaign was held with the support of NGOs such as The Arc Foundation to create awareness among people and make them part of Swachh Bharat Mission.

The programme, held near RS Puram post office, was inaugurated by Commissioner and Special Officer Dr K Vijayakarthikeyan by filling the first form and asking people to take the pledge and fill the form to be a part of Swachh Bharat Mission. Coimbatore mission director T K Majumdar also joined the campaign.

Arc Foundation volunteers covered eight points in the city – DB Road, Brooksfield, Fun Mall, Race Course, Railway Station, Peelamedu, Corporation Office and Gandhipuram.

Kiosks, brochures and computer support are being provided by the corporation. Each team has data entry operators.

“We do such events most of the day. But this day being an important one we thought of making it as a launch of the awareness day and make sure the entire city becomes a participant,” said Sanitary Inspector S Chandrashekhar.

“The Arc Foundation is an NGO and Barani Dharan and I have been selected Swachh Bharat ambassadors. We have 150 to 200 volunteers in our foundation, mainly school and college students,” said M A Aparna of the foundation.

At Gandhipuram Central Zone NSS volunteers of Sri Ramakrishna College of Arts and Science staged a street drama. It was inaugurated by Traffic Commissioner M Durai along with Vijayakarthikeyan. The play covered many issues like waste management, pollution, alcohol consumption and plastic carry bags.