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30 Nov 2023, Edition - 3061, Thursday

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Now waste is no longer waste

Covai Post Network


“Around 570 grams of waste is generated by each Coimbatorean, every day”, according to greenbhoomi.com.

Greenbhoomi is an online scrap shop, an initiative by Karthik Manivasagam, an MBA graduate working in Dubai.

“We opened in 2014. The founder of our company Karthik Manivasagam is right now in the U.S. This was started with a purpose of social service. People here don’t have proper awareness about recycling wastes. So we started Greenbhoomi and now we cover almost the whole of Coimbatore, till Pollachi,” A. Banupriya, the manager of the online scrap shop.

“The initial response was bad, but gradually people understood who we are and what we do,” she said.

“Just give us a call or schedule a pick-up online, we will be at your doorstep. We’ll weigh the waste before your eyes and pay the money. The wastes collected from the customers’ place are segregated at the godown and are sent to various cities. Papers are sent to paper mills for recycling and e-wastes to cities like Chennai and Mumbai. We make sure no wastes are dumped,” she explains.

“With just four employees, the company is slowly gaining popularity. Currently we are running on loss. But our founder pays us with his salary,” says P. Jeevanandham, the marketing manager and collection in-charge of Greenbhoomi.

“At one point, we planned to shut down the business. We posted it in the site asking for customers’ response. The response was positive. So we dropped the idea,” adds Banupriya.

“We conduct awareness sessions in schools and colleges about waste segregation. It has helped us reach more people. We collect wastes from homes, schools, colleges and offices too,” she adds.

To schedule a pickup, call 95662-13130 or visit www.greenbhoomi.com.

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