Cycle Agarbathis launched ‘Pray for India’ campaign today by lighting a 6ft tall akhanda agarbathi to get support and prayers for India’s win in Champion’s trophy.

The campaign which is rolled out in 72 cities across the country will have a series of activities happening as part of the campaign. A mobile prayer van with a 6ft tall lit akhand agarbathi will go around the city receiving prayers from fans for India’s win in the Champion’s trophy.

The organisers are also planning social media campaigns as part of this. According to a statement from the organisers, ”A dedicated stream of prayer message and videos mirroring the undying love for the sport will be uploaded regularly on social media platforms”.

In Coimbatore, the campaign was inaugurated by A Ramesh, Principal of Krishna College of Technology by lighting the 6ft akhanda agarbathi near in Rathina Vinayagar temple in RS Puram.

Cycle agarbathis, an product of NR group has done similar campaigns during the ICC world cup in 2011 and 2015. They also own the Mysuru warriors team in Karnatak Premier League.