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Expedia India Rolls out New Ad Campaign to Target Indian Travelers

by businesswireindia.com

Business Wire India
  •  The new campaign brings alive the brand promise of Consumer Experience and discoveries
  • Announces enhanced facilities – Zero booking fee on flights and Free cancellation on 220,000 hotels globally
Expedia®, world’s largest full service online travel agency, today launched its new ad campaign for its Indian consumers themed- What a pleasant surprise! The ad conceptualized by Taproot Dentsu, aims to acquire new shoppers and customers to the site and get them to try Expedia for booking travel with enhanced facilities like zero booking fee on over 500 airlines across the globe and free cancellation on 220,000 hotels globally. The storyboard captures a young couple on a beach where the girl persuades the guy to enjoy the waves. The guy is initially apprehensive, but once he gives in, he actually enjoys the experience, happy to overcome his fear.
The second advertisement opens with a college re-union party at a resort where everyone is dancing and enjoying. However, one of the members who is shy of dancing, is standing in a corner. His friends notice this and signal him to join, feeling reluctant, he indicates that he is fine. But the women prompt him more and pull him in. At first, his friends help him with the moves, and slowly he gains confidence and picks up the dance, and starts enjoying.
Speaking about the campaign Mr. Manmeet Ahluwalia, Marketing Head, Expedia in India said, “The brief given to the agency was to showcase and address trepidation, hesitancy, and state of inertia that keeps consumers away from trying something new in life and the associated surprise, joy and contentment of that new experience.
Our aim with this campaign is to encourage new users to visit and experience Expedia and generate awareness amongst the consumers about our Zero Booking fee on flights and Free cancellation on hotels, in order to help the consumers save money and ensure a pleasant experience while managing their travel.
At Expedia, with global footprint in 33 countries across the world, we understand our consumers travel needs and they can access a wide range of choices across Hotels in 30,000 cities across 200 countries and territories with options like Pay later @hotel. Expedia is offering amazing deals that seem too good to be true where-in the consumers may get one night’s stay at hotel for free, when booking flight & hotel together- hence christened as ‘Unreal Deals’. Travelers also have the option of booking from 25K+ holiday activities online for international destinations. We feel we are in the unique position to provide our customers with innovative solutions, with our worldwide network and reach.”
Titus Upputuru, Creative Head, Taproot Dentsu, Gurgaon says, “Unless we try something, we will never know. This is the key insight we developed into a campaign where the protagonists try out things that they’ve never tried before. As a result, they end up discovering experiences that they thoroughly enjoy! Not only that, once ‘bitten’ by the experience, the protagonists don’t want to stop. We hope new consumers try Expedia.co.in and find to their delight and surprise, exciting experiences!”
Details of the creative team at Taproot Dentsu:
  • Creative Head: Titus Upputuru
  • Creative Team: Titus Upputuru, Vishal Mittal, Vishnudas Kunchu, Utsav Chaudhary
  • Account Management: Sunita Prakash, Payal Dhawan
  • Planning Head: Farah Bashir
  • Films: Dawa Lama
  • Director (of the film): Hemant Bhandari
  • Production House: Chrome Pictures
 Link to view the creative:  
Notes to Editor:
  1. World’s largest full service online travel agency
With global footprint in 33 countries across the world, we understand all your travel needs. Be it hotels, flights or car rentals and activities, we want to ensure that you have the best of experience when you book with us and get spoilt for choices @ best deals.
  1. Zero booking fee on flights
You can conveniently book with us from over 500 airlines and we don’t impose any booking or convenience fee on flights. What’s more, choose from domestic and international airlines on the basis of flight ratings from fellow travelers and pick the one which is best suited to your travel plan. The Flight ratings reflect the duration of the flights, the type of aircraft, and the quality of amenities the flight offers.*Offer valid till 31st Dec 2017.
  1. Hotels in 30,000 cities across 200 countries and territories
Be it Hyderabad or Hawaii, whether you are on a business trip or a holiday, we have the right hotel and the right room for you. From budget to luxury properties, book anything, anytime, anywhere across India and abroad with us.
  1. Free cancellation on 220,000 hotels
We understand that your travel plans can change and you need flexibility, therefore we allow you to cancel your hotel bookings without levying any cancellation charges. To know more, click here
  1. Pay Later @ hotel, option available on over 300,000 hotels
Want to pay later when you check-in at the hotel? Go ahead and select this option valid on hotels globally. Our flexible payment options are for your ease. To know more, click here
  1. Unreal Package Deals – Get a night’s stay free
With our ‘Unreal Deals’, we offer you 1 night’s stay free when you book your flight + hotel together on selected hotels. Click here to check these deals: https://www.expedia.co.in/g/un/branded-deals-fh
  1. +VIP Access Hotels – Free room upgrades in over 4200 properties globally
One of the many benefits of our loyalty program, this offers distinctive amenities including spa credits, complimentary food and drink, upgraded in-room entertainment & priority check-in. Additionally our Gold members often get free room upgrades. Read more about the benefits: https://www.expedia.co.in/rewards/vipaccess
  1. 40+ million traveler verified post stay reviews
Verified reviews from actual customers who have booked with us and actually stayed at those properties. Thus helping you select the most appropriate property & room for your next stay
  1. 25,000 holiday activities bookable online for anywhere in the world
Get done with the hassle of standing in a queue. Now book tickets for museums, broadway musicals, excursions, day tours, local attractions, theme parks and much more online with us. Find your activities here: https://www.expedia.co.in/Activities
Source: New feed