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FPT Television Selects Telaria to Manage and Monetize Connected TV Inventory Programmatically

by businesswireindia.com

Business Wire India

FPT Television, the leading pioneer of IPTV services in Vietnam, today announced it has selected Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, as its preferred Video Management Platform (VMP) for monetizing and managing connected TV (CTV) supply.


FPT Television provides IPTV services that reach over 4 million viewers across more than one million households in Vietnam. With over 200 linear TV channels and thousands of hours of on-demand video content including movies, kids programming, sports, music and entertainment features each month, FPT Television continuously brings innovative technology to the Vietnamese market where pay TV is set to grow 16% over the next four years, according to eMarketer.


Utilizing Telaria’s VMP, FPT will gain greater control and insights into its video inventory and demand data across all formats and screens. Within the VMP platform, FPT will be able to make informed decisions about its business with access to live reporting and real time diagnostics.


“As the pioneer in Vietnam for running CTV programmatically, we must ensure that we have the right technology partner to help us manage and monetize our video inventory most effectively. Telaria is that partner,” said Mr. Nguyen Hoang Linh, EVP at FPT Telecom. “Telaria’s VMP provides TV-specific solutions that are easy to use, something we haven’t seen in other programmatic offerings. Additionally, Telaria’s focus on delivering a fraud-free and quality environment, were important elements in us choosing their platform. We look forward to continued breakthroughs to deliver the best viewing experience for our customers.”


“We’re excited to work with FPT Television to bring the efficiencies of programmatic to the quickly growing connected TV market,” said Kevin Smyth, General Manager, SEA at Telaria. “Our technology is engineered to give content providers the control and insights necessary to optimize ads within an advanced TV environment. We’re confident FPT Television will gain a more streamlined video management approach with our VMP and look forward to accomplishing business goals together.”


About FPT Television
FPT Television Center, under FPT Telecom Jsc, provides IPTV services in Vietnam. Throughout four years of development, FPT Television continuously brings innovation technology to the market to become the leading interactive television provider with lots of new functions such as: Direct Interactive Game Show, Multicam, Personal Profile, and Parental Control. FPT Lucas Onca STB is 100% in-house product.


About Telaria
Telaria, Inc. (NYSE:TLRA), is a complete software platform to manage premium video advertising. We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria's independent solution empowers unbiased decisions for the best revenue outcomes. Telaria operates out of 13 offices worldwide across North America, EMEA, LATAM and APAC.




Source: Businesswire