Business Wire India Indians are traveling all over the world and are coming back with palates tickled and tempted by the vibrant flavors and delicious foods found throughout the international marketplace. In addition to changing food preferences based on what other countries are serving, evolving food habits, dual-income households, increasing health awareness, more dining-out options, and rising aspirations are all converging to bring a tectonic shift to the Indian plate, especially in urban households. This exploration of food outside of the traditional repertoire is not only leading to an increased demand for some imported food items, but is also prompting forward-looking farmers to begin producing some of these same products locally.
Domestic food processors are also capitalizing on the un-tapped segment of aspiring Indians who frequent Quick Service Restaurants (QSRs). While value conscious, these consumers don’t want to miss out on alluring foods full of international flavors but, are happy with the products manufactured in India by Indian or international brands and offer value for money. Earlier products like mayonnaise, tartar sauce, sour cream, and others were limited to chains like Mc Donald, KFC and now with domestic production have influenced the purchase patterns of Indian households increasing consumption points.
In a recent interview, Managing Director for Veeba Food Mr. Viraj Bahl noted “We as a society are changing a lot. Indians are now travelling all over the globe and experiencing different cuisines. At Veeba, we like to keep ourselves abreast with these changing trends and give consumers something their palate would love. I like to read up a lot on the changing food trends; I also thoroughly enjoy going out and experimenting with different foods and ingredients. It is this passion for food that drives our innovation. E.g. Our chipotle southwest dressing is made from imported chipotle pepper to deliver to customers the authentic Mexican flavour; our American mustard sauce is made from imported American mustard seeds, thus giving our audience a genuine American experience.”
Veeba Food, and other trendsetters in India’s food processing industry will continue to excel as they identify and incorporate international ingredients into “Make in India” products that please the palates of the country’s cosmopolitan consumers. However, innovative advancements do not provide a monopolistic advantage for long, so whether a food business is import-focused or dedicated to domestic production, India’s food industry is capitalizing on these discoveries as quickly, as possible, and before others can match them. Happily, in this kind of international competition, everyone wins: local producers and processors, merchants, and, most of all consumers.
Source: Businesswire