February 12, 2020
Gillette (NYSE: PG), the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, today announced the return of the “Gillette Gaming Alliance,” a team of five Twitch streamers from around the world that will collaborate with Gillette to create content for their fans. This is a continuation of a partnership that began in 2017.
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Gillette® and Twitch announce the return of the Gillette Gaming Alliance (Photo: Business Wire)
Each of the Alliance members was selected to represent the brand and create customized content to engage with millions of viewers and fans worldwide. The Alliance consists of the biggest Twitch streamers: DrLupo, NateHill, DogDog, Alanzoka, and Elded.
In addition, members of the Gillette Gaming Alliance will support the “Bits for Blades” program, which provides fans the opportunity to earn Twitch Bits, a virtual good users can send in chat to support and cheer for their favorite streamers. To participate, Twitch users who buy Gillette products through Gillette.com will enter a unique promo code at check out and will receive an email code following their purchase to redeem their Twitch Bits. This year’s program brings a leveled-up value proposition for consumers, including 2,000 Twitch bits for $10+ spent, 5,000 Twitch bits for $25+ spent, and 10,000 Twitch bits for $50+ spent. Click to find out more here.
“Gillette is dedicated to providing the tools and support men need to bring their ‘A’ game each and every day,” said Gary Coombe, CEO of Gillette. “We are bringing this spirit to our partnership with Twitch by providing our Alliance members, players, and consumers with a world class grooming routine to help them face the challenges ahead with confidence.”
“It is truly an honor to partner with such a respected brand like Gillette,” said DrLupo. “I look forward to creating content with Gillette, collaborating with them on programs, and in the future working with them on charity streams. I have always admired Gillette and use their products daily, and they truly embody the same values as I do. I can’t wait to get started with the Alliance, Game On.”
Here is the full roster for the 2020 Gillette Gaming Alliance:
“We are honored to work with Gillette to bring back the Gillette Gaming Alliance,” adds Nathan Lindberg, Senior Director, Global Sponsorship at Twitch. “We are always looking for new and innovative ways to excite our viewers and fans while further supporting our streamers, and Gillette is the perfect partner for this! We are bringing Bits for Blades back in a bigger and better way in 2020, which is something we’re all very excited about.”
For more than 115 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.com. To see our full selection of products, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
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