November 26, 2018
Positioned around #BetterYourGame, Golfer's Shot Premium Whisky is proud to announce its sponsorship of Gaurav Makkar – only participant from India in Ultraman 2018 championship at Hawaii.
Speaking about this step, Romesh Pandita, CEO and MD at Alcobrew Distilleries India Pvt. Ltd. – the makers of Golfer's Shot whisky, said – "Right from its inception, the brand symbolises the spirit of #BetterYourGame through its "Best in class" blend and global standard packaging. With our uncompromising focus on product quality and continuous efforts to better consumer experiences with the brand, we aim to play a big role in Premium Whisky business in India. In continuation of this brand agenda, we are happy to sponsor Gaurav Makkar’s participation in Ultraman 2018. Ultraman symbolises peak of fitness regime and one needs to better his game to complete the challenge. The spirit of Ultraman Championship is a perfect example of efforts which go into making of our whisky."
A 3 days, 320 miles individual ultra-endurance event, Ultraman Championship is limited to 40 participants and entry is by invitation only. Being held in Hawaii, the Championship will be from 23rd to 25th November.
Alcobrew Distilleries India Pvt. Ltd. is one of India's youngest and fastest growing liquor manufacturers. A dynamic supply chain, established network and exemplary products have led to its impressive growth. The company caters to civil, canteen store depots and institutional markets in liquor, all across India; and abroad. Alcobrew, an ISO 22000:2005 Integrated Food Safety Management Systems & ISO 9001:2008 Certified Company, began its journey with the production of Gruppo Campari's Old Smuggler Scotch Whisky and rum from December 2006 for the Indian market. 2010 marked a momentous occasion for the company as it became the official licensee of Gruppo Campari's Old Smuggler brand in India. By 2012, confident with the expertise gained from working with the international brand, Alcobrew launched White & Blue, its own label in the semi-premium liquor segment. Encouraged by the product's tremendous success in the market, two years later in 2014, Golfer's Shot from the house of Alcobrew, made its way to the premium liquor segment.