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20 Apr 2024, Edition - 3203, Saturday

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Helo Embarks on Latest Content Creator Search with the Third Edition of its ‘Helo Superstar’ Campaign

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  • Everyone can shine on Helo Superstar campaign, Helo’s ongoing search for the best content creators across 10 content categories in 9 languages with 10 billion views from Seasons 1 and 2, Helo Superstar the third installment of its campaign a notch higher, with bigger rewards in store such as iPhone, Apple Watch and more for 100 winners

  • Within a mere 10 days of its launch, Helo Superstar 3 broke new records with 3 billion views


Helo, India’s leading regional social media platform, has launched the third season of ‘Helo Superstar’ campaign. Helo Superstar comes with a promise to discover high-quality original content creators from 10 different categories including entertainment, sports, food, education, to name a few.


Helo Superstar Campaign


The third installment of the campaign, which launched on the 5th of September, is currently encouraging all Helo users to post content in 9 different languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Marathi, Bengali and Gujarati.


Helo Superstar


Helo Superstar is Helo’s largest cross-category campaign which saw more than 10 billion views from its seasons 1 and 2 launched earlier this year. #FunnySuperstar became the number one popular category with 2.1 billion views. More than 36 million Helo users liked, reposted or interacted with comedy content. This time, within 10 days, Helo Superstar has already garnered over 3 billion views, notching a new record!


The third season of Helo’s Superstar campaign is definitely getting bigger and better, with the excitement around this campaign seen amongst celebrities as well. The campaign is playing an important role in uniting people and celebrities alike. Nandini Rai, the well-known Tollywood film actress and winner of Miss Andhra Pradesh 2010 shared a post on Helo with her friends, using the hashtags #EntertainmentSuperstar #HeloStar.


The content categories around food and entertainment are also quite popular on Helo and are recording high engagement among users. Supporting the campaign, Rudhramdevi fame actress Hamsa Nandani shared her picture on Helo where she can be seen enjoying a hearty meal. 


Eminent journalist Charul Malik also participated in the campaign and shared a hilarious post on Helo using the hashtags #HeloSuperStar #FunnySuperstar and #Joke of the day.


Helo Superstar presents an amazing opportunity for everyone in India who has a passion for content creation in one selected field. With campaign guidelines that are easy to follow combined with Helo’s easy-to-use content creation tools, Helo Superstar aims at generating an explosive growth of content created by talented people across different language communities in India. For its third edition, 100 winners from all categories based on the numbers of likes and quality of posts will shine on Helo's stage, with five grand champions to be announced in mid-October. All participants stand a chance to win a wide range of exciting prizes, with a total value of over 20K USD (around 1.5 Million INR), including iPhone XR, Apple Watch, AirPods, Beats Wireless Headphones, and Limited Edition Helo Merchandise.


In line with Helo’s mission to empower users to express themselves in the language they are comfortable with, we are thrilled to unveil the third edition of our highly popular campaign, Helo Superstar, which also seeks to celebrate original content creators across various content verticals and language communities in India. Our quest does not end with the discovery of creators, but we also provide them with a wealth of opportunities to gain a bigger audience on our platform. Given our global desi outlook, through campaigns such as this, we not only facilitate users to create and share content in their own language within their communities, but also keep users of the same communities, across borders, connected with the latest trends in India,” said  Raj Mishra, Head of Creator Strategy & Growth.


With over 50 million monthly active users, Helo is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. For more updates, download Helo via iOS or Google Play.


About Helo

Helo is the leading social media platform made for global desi. Helo's mission is to add colour to your life and bring everyone together, empowering you to create and share content in your own language, as well as connect with your wider community. Available in 14 languages including Hindi, Telugu, Tamil, Malayalam and more, Helo is among the top apps downloaded on the Google Play store in 2018. Helo is available in India as well as in USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh for iOS and Android.


For more information, please visit www.helo-app.com.

Source: Newsvior

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