India’s biggest cover artist hunt – Smule Mirchi Cover Star Co-powered by MobiKwik culminated on the 5th of February 2019 in Mumbai. The Smule Mirchi Cover Star finals were judged by celebrities Jonita Gandhi, Sukriti and Prakriti Kakkar, Tony Kakkar and Meet Bros. The event witnessed a musical showdown between the Top 5 finalists of the competition – Kirtirupa Sarkar from New Delhi, Ashmik Patil and Zeeshan Khan from Mumbai and Priyanka Das and Susmita Guha Thakurta from Kolkata.

The judges had a tough task of selecting the winner who wins a once-in-a-lifetime opportunity to perform at the 11th Mirchi Music Awards in Mumbai in front of the Bollywood’s biggest music celebrities. After gruelling live auditions in front of the judges, Ashmik Patil from Mumbai was declared as the winner of Smule Mirchi Cover Star. He will perform live at the Mirchi Music Awards on 16th February, 2019 at Dome@NSCI in Mumbai. Smule Mirchi Cover Star has indeed been a spectacular platform for every aspiring cover artist and there are plans to have the next season in other regional languages across the country.

Commenting on the occasion, Mahesh Shetty, COO, Radio Mirchi said, “The biggest thing that any aspiring singing star looks for is a platform to perform. It was our attempt to provide that platform to the winner of Smule Mirchi Cover star. We believe that to be able to showcase their talent in front of the entire music fraternity at music’s biggest event – Mirchi Music Awards – is going to be an experience they will never forget.”

Smule Mirchi Cover Star, title sponsor Smule, co-powered by MobiKwik, music partner The True School of Music, a property of Radio Mirchi.

About Smule

Smule Mirchi Cover Star Winner: Ashmik Patil

Smule is the leading social network for music, connecting the world through a global community of 50 million monthly active users. Smule’s flagship app lets people sing and make music with friends and major artists around the globe – helping to bring music back to its roots of creation and participation. Smule is available on iOS and Android.

About MobiKwik

MobiKwik is India’s largest issuer-independent digital financial services platform, leveraging a sophisticated product and merchant acquisition capabilities. It is the second largest mobile wallet player in India. It has a network of over 3 million direct merchants, 140+ billers and over 107 million users. It has recently ventured into credit with the launch of its instant credit product called ‘Boost’. In October 2018, MobiKwik announced its foray into wealth management with 100% acquisition of Clearfunds, one of India’s leading new age wealth management platforms. Founded in 2009 by Bipin Preet Singh and Upasana Taku, the company has funding from Sequoia Capital, American Express, Tree Line Asia, MediaTek, GMO Payment Gateway, Cisco Investments Net1 and Bajaj Finance. The company has offices across many cities in India including New Delhi, Mumbai, Bangalore, Pune and Kolkata. It aspires to be the largest source of digital transactions in India and has a vision of enabling a billion Indians with one tap access to digital payments, loans, insurance and investments, by 2022.

About Radio Mirchi

Entertainment Network India Limited (ENIL), popularly known as Mirchi, owns 73 frequencies and is advertising partner for another 3, across 63 cities, making it India’s largest private FM radio broadcaster. Launched in 2001, Mirchi now operates across the country with 4 distinct brands – Mirchi, Mirchi Love, Kool & Ishq (advertising partner of TV today network). With the highest listenership across the country and a track record of developing innovative content, Mirchi has been expanding and retaining its audiences and advertisers through the years.

Mirchi has delighted listeners and the industry with its exciting properties such as Mirchi Music Awards (in 8 languages) & Mirchi Top 20. Mirchi is also the biggest concert player in the country. Mirchi’s initial foray into digital space has helped it gain a strong position – 21 online radio stations, biggest radio website & biggest on Facebook, Twitter & Youtube. Mirchi was also the 1st Indian brand to go international with the launch of the brand in the UAE. Mirchi also launched in Bahrain on 18th March 2018. Mirchi can also be heard at T3 international airport, Delhi. With such a wide presence, on-air, on-ground & on digital, Mirchi is truly everywhere!