Business Wire IndiaKantar IMRB launches ‘Indian Online Shopping Report 2017’ that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in Urban India covering a vast range of categories. Dubbed as the fastest growing e-tail market in the world and with the online retail market in India expected to touch $100 billion by 2020, the space accommodates a vast array of players and complex market dynamics. The report is an end-to-end environment scan of Indian e-tail landscape, with insights on consumer behaviour across demographic groups, market dynamics, online vs brick and mortar and other emerging trends. Furthermore, the Online Shopping Report also offers a bird’s eye view of the changing landscape due to policy developments, lays down special focus on festive season and sector specific trends. Akhil Almeida, Head- Digital, Kantar IMRB said, ‘’this comprehensive study will serve as a critical decision-making tool for both marketers as well as e-tail players. 2017, by all accounts, has been a landmark year for the Indian e-tail market with 4G led mobile internet usage galloping and with an increasing presence of digital wallets. Despite the demonetization shock, the whopping numbers recorded in the space both in terms of buyers and spends, stand testimony to the still-to-be-unleashed potential of e-tail in India.’’ The report aims to answer critical questions like:
- Mapping the e-tail landscape
Source: Businesswire