The year 2018, for Magnum ice creams, is all about celebrating unadulterated pleasure. Building on their global association with the craft of fashion, Magnum has taken its passion towards craftsmanship a notch higher, by unveiling a stunning collection of statement pieces with celebrity jewellery designer – Farah Khan.

Farah Khan and Kalki Koechlin at the MagnumX Farah Khan event

Magnum and Farah Khan both believe in Taking Pleasure Seriously. And what’s more serious than turning this commitment into a reality? In this case, Magnums rich decadence coupled with Farah’s eye for detailing brings to life a playful, contemporary state-of-the-art jewellery line adding the perfect hint of shimmer, shine and sparkle, for the season!

Himanshu Kanwar Head – Magnum Ice Cream, India, Hindustan Unilever Limited with Kalki Koechlin and Farah Khan at the MagnumX Farah Khan event

The limited-edition collection was launched today at an event in Mumbai. In presence was Farah’s stunning muse for the collection, Kalki Koechlin. Bold yet poised, beautiful and playful, Kalki perfectly personified the collection that stands for creative & free-spirited self-indulgence. In what’s now known to be a Magnum global ritual, many of the celebrities were seen posing with their favorites at the Magnum dipping bar.

The launch left everyone with a single thought, Magnum ice creams, through jewellery or dessert, make for the perfect accessory to pleasure!

About the collection

Designed in 18k gold, the luxurious collection has been masterfully crafted in every sense. Crystallizing the fluid layers chocolate and vanilla within Magnum into an intricate motif, the collection effortlessly blends grace, decadence & a sense of free pleasure. Meticulously crafted to be the summer’s hottest accessory, each piece of the collection is inspired by and named after the emotions the ice cream inspires.

From Bliss (the bracelet), Relish (the ring), Luscious (the brooch), Divine (the necklace) to Tempt (the earrings), the collection has pieces engraved with chocolate brown diamonds within caramel-like enamel layers. While Farah’s signature petal motif brings about her characteristic joie de vivre, the detailing & arrangement of stones bring out her craftsmanship too!

Himanshu Kanwar, Head – Magnum Ice Cream, India, Hindustan Unilever Limited, said, “We at Magnum take pleasure very seriously and always strive to craft newer experiences for our Pleasure Seekers. This summer, we began the quest to find an expert artisan for our latest campaign and Farah Khan was the obvious choice. Her expertly-crafted jewellery has always been the epitome of detailing, creativity and elegance. We hope to inspire everyone to take pleasure seriously, starting with Magnum.”

Speaking about the collaboration, Farah Khan said, “Pleasure, to me, is synonymous with passion. When it comes to crafting beautiful pieces of art through jewellery, I don't just love it… I live for it. The decadence and richness of Magnum’s flavours and colours directly coincide with my conscious choice of using chocolate diamonds, caramel brown enamel and gold. But my final burst of inspiration? My beautiful muse, the sheer embodiment of the modern Magnum woman… Kalki!”

Speaking about her experience being a muse, Kalki Koechlin said, “Pleasure is in the now. It’s in the present. It’s in passion. It’s in expression. And to play muse to this unique, quirky expression is a pure thrill! This Magnum-Inspired collection signifies pure indulgence and Farah’s crafted a winner all the way!” When asked about any favourites from the collection, Koechlin quipped, “From the get-go, I’ve been absolutely enchanted by the bracelet, with a Magnum charm. It’s a beautiful paradox of delicate yet playful, funky yet classy. And may I just say… very stylish too!”

To check out the launch video of the MagnumX Farah Khan collaboration, click here: MagnumXFarahKhan.

Known worldwide as the ice cream synonymous with indulgent pleasure, Magnum® ice cream bars arouse the palate by melding thick, crackling Belgian chocolate with smooth and delicious ice cream. Delicately crafted from only the finest ingredients, Magnum® ice cream is available in four delightful flavours: Classic, Almond, Chocolate Truffle & Chocolate Brownie.

The MagnumX Farah Khan collection will be made to order. For more information on theMagnumX Farah Khan collection, please visit, www.farahkhanfinejewellery.com.

For more information on Magnum, please visit www.magnumicecreams.com/in, follow us on Twitter <twitter.com/MagnumIND> or join our Facebook page www.facebook.com/MagnumIND