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Max Life Records Strong Profitable Growth – Value of New Business (VNB) up 42% to Rs. 290 Crore

Covai Post Network



Highlights of all-round performance in H1 FY19 (April – Sept 2019) as compared to H1 FY18 as on 30th September 2018

  • Individual APE up by 26% to Rs. 1,405 crore

  • Assets Under Management up by 17% to Rs. 56,070 crore

  • Sum Assured in Force up by 42% to Rs. 6.17 lakh crore

  • Embedded value increased to Rs. 7,752 crore at RoEV of 18.5%


Max Life Insurance Company Ltd. (“Company”) one of India’s leading life insurance companies, recorded a strong profitable growth in the first half of the Financial year 2018-19 with Value of New Business (VNB) increased by 42% to Rs. 290 crore due to a significant growth in new business as well as higher share of protection products. A strong focus of the Company on proprietary channels led to a 33% growth in new business from these channels in H1 FY19 over H1 FY18. Gross written premium of the Company grew by 17% to Rs. 5,619 crore, while the new business premium grew by 21% to Rs. 1,909 crore and the renewal premium recorded growth of 15% to Rs. 3,711 crore in H1 FY19 over H1 FY18. During this period Individual Annualised Premium Equivalent (APE) went up to Rs. 1,405 crore, recording a growth of 26%. As on 30th September 2018, the Embedded Value (post interim shareholder dividend) stood at Rs. 7,752 crore, with an Operating Return of Embedded Value (RoEV) of 18.5%.


The Board of Directors of Max Life Insurance in a board meeting held on 25 October 2018, approved an interim dividend of Rs. 282 crore (including dividend distribution tax).


Commenting on the performance of the Company, Mr. Prashant Tripathy, Senior Director and Chief Financial Officer, Max Life Insurance said, "Max Life Insurance is known for its consistent business performance towards sustainable and profitable growth. The results of H1 FY19 showcase our commitment to further strengthen and grow our proprietary channels, with a strong focus on agency and e-commerce. The growth in our number of offices in the first half of the financial year FY19 is further proof of this commitment. Protection continues to be another key priority where Max Life has performed well with nearly one-third of our new customers buying pure protection policies. Our Net Promoter Score (NPS) of 32 for H1 FY19, showcasing an increase of 6 points in the last 6 months, is a testament to the Company’s strong focus on customer centricity. One of the strategic priorities for Max Life is to deploy digital technologies and analytics models across the life insurance value chain to achieve best in class customer experience and efficiency in our operations.”


Max Life Insurance has performed well on all key business parameters during H1 FY19:

  • New Business Premium at Rs. 1,909 Crore, recorded growth of 21% as compared to H1 FY18 while increasing the market share to 9% amongst private life insurers.

  • 33% growth in proprietary channels over H1 FY18 with a 35% share of the overall distribution mix.

  • 30% policies sold during H1 FY19 were pure protection policies, with a YoY growth of 56%. E-commerce channel contributed to 13% of total policies sold in H1 FY19.

  • Shareholder’s profit (Pre Tax) recorded an increase of 17% to Rs. 276 crore in H1 FY19 from Rs. 236 crore in H1 FY18.

  • Solvency Ratio of 262% (pre dividend), which is significantly higher than the regulatory requirement of 150%, indicating the Company’s strong and stable financial position.

  • The Company recorded 13th month persistency of 83.9% and 61stmonth persistency of 54.5% in H1 FY19, up by 230 bps and 110 bps respectively as compared to H1 FY18.

  • Assets Under Management (AUM) increased by 17% YoY to Rs. 56,070 crore.

  • Sum Assured has increased by 42% to Rs. 6,16,528 crore in H1 FY19 from Rs. 4,35,524 crore in H1 FY18.


Max Life customers have reaffirmed their trust and faith in the Company which is reflected in significant growth in customer retention. Over the first half of the year, renewal premium has grown over 15% in H1 FY19 over same time last year, the 13th month and 61st month persistency rates have witnessed a growth of 230 bps and 110 bps respectively.


Key Business Drivers


Half Year Ended

Y-o-Y Growth



a)  Individual APE*

Rs. Crore




b)  Gross Written Premium Income

Rs. Crore




      New Business Premium





      Renewal Premium





c)  Shareholders Profit (Pre Tax)

Rs. Crore




d)   Share Capital

Rs. Crore




e)  Assets Under Management

Rs. Crore




f)  Individual Policies in Force

No. Lacs




g)  Sum Assured in Force

Rs. Crore




h) Persistency (13th Month)




230 bps

i) Persistency (61st Month)




110 bps








* Individual Annualised Premium Equivalent (APE) – Premium adjusted for 10% in case of Single Premium

About Max Life Insurance Co. Ltd. (www.maxlifeinsurance.com)

Max Life Insurance, one of the leading life insurers in India, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is a part of the Max group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance group, which is amongst the leading insurers in the world. Max Life Insurance has a vision to be the most admired life insurance company by securing the financial future of its customers. Max Life Insurance offers comprehensive long-term savings, protection and retirement solutions through its high-quality agency distribution and multi-channel distribution partners. A financially stable company with a strong track record over the last 18 years, Max Life Insurance offers superior investment expertise. The company has a strong customer-centric approach focused on need-based sales and quality service delivered through its superior human capital.


During the financial year 2017-18, Max Life Insurance achieved gross written premium of Rs. 12,501 crore and had sum assured in force of Rs. 5,11,541 Crore. As on 31st March 2018, the Company had Rs. 52,237 crore of assets under management (AUM) and a share capital including reserves and surplus of Rs. 2,689 crore. The Company has more than 32 lakh customers serviced by its 10,226 employees and 54,791 agent advisors through 210 offices across the country.

Source: Newsvior

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