Business Wire IndiaNetcore Solutions, a global marketing technology provider, has named its AI/ML (Artificial Intelligence / Machine Learning) engine as ‘Raman’, as a means of paying a tribute to two great Indian scholars: Nobel Laureate & physicist C.V. Raman, and the mathematical genius, S. Ramanujan.
Raman’s big data functionalities stand strong on R, Python, and TensorFlow. Raman brings the power of AI & ML to the capabilities of Netcore’s flagship offering Smartech – the cross-channel marketing automation and actionable analytics suite, Pepipost – transactional email delivery service, and its advanced Analytics solutions.
Says Kedar Parikh, Product Architect, Smartech, “Globally, brands are moving towards AI-driven marketing, which is already contributing significantly to their business’ bottom lines. Raman will enable marketers to apply and integrate AI/ML in their marketing strategies, and help them foster a much stronger connect with their consumers with lesser effort and greater efficiency.”
Following are the ways in which Raman benefits Marketers:
- Raman helps improve the email delivery throughput with better ‘primary’ inboxing rates. This gives a big boost to overall campaign performance.
- : Analytics is a crucial tool for marketers looking to understand and orchestrate hyper-personalised customer journeys. Raman augments analytical capabilities with its predictive algorithms by helping marketers find new sets of customers similar in profile to their high-value ones, win back churned out customers through effective re-targeting, and helps to increase profitability by nurturing existing customers through Customer Lifetime Value Prediction.
Source: Businesswire