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16 May 2022, Edition - 2498, Monday

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Who is the next celeb to feature in Kalyan Jewellers’ ad?

Covai Post Network

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After cinema stars like Mammootty, Prabhu, Aishwarya Rai and the Bachchans, who will be the next celebrity to come on air in Kalyan Jewellers’ commercial? Why did the retail jewellery biggie have Jaya Bachchan on its board? Why is it roping in mostly middle-aged celebrities for its ads?

Its Executive Director Ramesh Kalyanaraman comes out with convincing, rather startling answers for all these questions.

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