September 8, 2017
After cinema stars like Mammootty, Prabhu, Aishwarya Rai and the Bachchans, who will be the next celebrity to come on air in Kalyan Jewellers’ commercial? Why did the retail jewellery biggie have Jaya Bachchan on its board? Why is it roping in mostly middle-aged celebrities for its ads?
Its Executive Director Ramesh Kalyanaraman comes out with convincing, rather startling answers for all these questions.