November 28, 2018
As part of the #MumbaiByDesign initiative, Pearl Academy hosted children from Salaam Baalak Trust, an NGO that works for street children, at its campus at Andheri East in Mumbai.
Pearl Academy – Wall Painting
#MumbaiByDesign is a design initiative conceptualized by Pearl Academy that demonstrates the power of design thinking to reimagine Mumbai with the aim of developing sustainable solutions to the city’s many functional and environmental problems.
The first phase of the initiative was held in two segments. In the first segment, children from the Salaam Baalak Trust were invited for an immersive workshop on Art and Design. The children were divided into three groups, based on age, and were taught various primary and secondary colours associated with particular shapes, creating new colours, layout design and design composition.
In the second segment, Salaam Balak Trust assigned a portion of a large wall in its Andheri shelter for Pearl students to paint. The three-day activity was an exhilarating experience for the students and faculty as they created the framework and background of what became the #MumbaiByDesign wall. The students used the design concepts taught during the workshops and put them to practical use. The painted wall is an ode to Mumbai city, which is full of the contrasting hustle and bustle, along with the peace that the sea brings along.
The second phase of this initiative will be a design festival which will be held at Pearl Academy Mumbai Campus and will be dedicated to workshops, panel discussion and competitions for students from colleges across the city. This will be a two-day event which will be held in January 2019.
Speaking on the occasion, Professor Nandita Abraham, President, Pearl Academy said, “Pearl Academy is delighted to take the Mumbai By Design concept to the next level. This initiative aims to connect with young minds and help them use their innate creativity to come up with sustainable solutions for the city. Mumbai is the city of dreams. We have taken upon ourselves the responsibility to set in motion conversations that intrigue, question, observe and offer solutions to the very many aspects of what keeps this city ticking. We are happy that our students got an opportunity to paint the Andheri shelter of Salaam Baalak Trust and we look forward to more such opportunities in future.”
About Pearl Academy
Pearl Academy, India’s leading institution in design, fashion, business and media has been a catalyst for success of the students across creative industries for 25 years. Pearl Academy offers over 30 uniquely designed under-graduate, post-graduate and professional development pathway through its campuses in Delhi, Noida, Jaipur and Mumbai. Its reputation of preparing ‘Industry ready’ professionals has been recognized by leading fashion, retail and design brands, which has helped in establishing a healthy track record of over 95 per cent placement for the last three years. Its path-breaking alliances with renowned organizations such as the Fashion Design Council of India (FDCI) and Institute of Indian Interior Designers (IIID) have ensured that its faculty and students get an exclusive access to ‘industry in the classroom’.
The institution was ranked as the best private fashion college in India for the fourth consecutive year by India Today – AC Nielson survey, The Week – Hansa Survey and Outlook – Drshti Survey. Pearl Academy was awarded the ‘Best Design Institute in India’ in 2016 and 2017 by industry body ASSOCHAM. Jaipur campus of the academy was ranked as one of the most beautiful college campuses in India by India Today. The institution was also awarded as ‘Best Education Brands 2017’ in Fashion Design Category by The Economic Times. It is the only Indian institute to feature in Business of Fashion’s Top 25 Global Fashion School Rankings (Graduate) in 2017. Pearl Academy is a member of Laureate International Universities Network, a global network that has presence in 25 countries and is serving more than one million students. The Academy is also closely associated with renowned global institutions such as London College of Fashion (UK), Domus Academy (Italy), Media Design School (New Zealand) and NABA (Milan) amongst many others.