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Plaza Premium Lounge Launches First-ever Global Brand Campaign “Your Airport Moment”

Covai Post Network

Plaza Premium Lounge, the world’s largest independent airport lounge network, celebrates unique airport experiences with global travellers by launching “Your Airport Moment” campaign to include, print and online advertising, airport billboards and a campaign landing webpage in addition to a social media initiative with #myairportmoment to run starting March 2019. 


Plaza Premium Lounge at IGI


Based on the concept of “Everyone is a Traveller", portraying the precious airport moments for solo travellers, business travellers, and families and friends – the many hats every individual wears in their travel journeys. The campaign will be promoted on brand’s key strategic locations: Australia, Hong Kong, India, mainland China, Malaysia, the Middle East, and U.K.


Airports are now a destination in itself. The traffic of passengers at IGI has been recorded as 65.7 million in the last financial year and is likely to cross 80 million by 2020. The comfort of lounges has been an integral part of the traveller’s lifestyle. We are already in the process of bringing our experiences to new locations and with the launch of this global campaign, we would like to invite the travelers to experience our premium service and share their unforgettable moments,Bhavya Kukreja, GM, PR & Marcom – Plaza Premium Group, India.


The social media programme will go live in March 2019. Travellers posting their best and unique airport moments with dedicated hashtag #myairportmoment will have a chance to win one-year Plaza Premium Lounge gift cards with access to the global locations. The winner selection will be subject to the final decision of Plaza Premium Group and Plaza Premium Lounge.


With over 70 locations across 30 international airports, the award-winning Plaza Premium Lounge is located in Greater China (mainland, Hong Kong, Macau and Taiwan regions), Asia Pacific (Australia, Cambodia, Indonesia, Malaysia, Philippines and Singapore), Americas (Brazil and Canada), Europe (Finland – opening February 2019, Italy and U.K.),India and the Middle East (Oman, Saudi Arabia and United Arab Emirates). In India, Plaza Premium Lounges are present in Delhi, Bengaluru, Hyderabad and Ahmedabad airports. Advance online booking for single use and on-location pay-in option are available; while travellers with eligible credit cards and privilege cards are entitled to access the lounge. The brand’s travel reward programme partner Plaza Premium Lounge gift card is the ideal gift all year round and valued business partners.


About Plaza Premium Lounge

Plaza Premium Lounge, the world’s largest independent airport lounge network, gives travellers a haven away from the hustle and bustle of the airport, by providing a space with excellent services and facilities for travellers departing, transiting and arriving at 30 major international airports around the world. In July 2018, an extension of the flagship brand, Plaza Premium First is launched to offer a refined, elevated lounge experience for elite travellers.


Comfortable seating, enticing food and beverage selection, showers with amenities, private resting suites, VIP rooms, recharging stations, Wi-Fi, computer workstations are but a few of the services offered to enhance the airport experience.


As the first airport lounge network to achieve ISO 9001:2008 certification, Plaza Premium Lounge is committed to consistently providing quality services for valued guests. By putting the best ideas and practices from across the network and around the world into action, Plaza Premium Lounge focuses on innovative and quality products and services.


On top of the sublime and opulent independent airport lounges that are in operation, Plaza Premium Lounge also manages lounges for leading airlines, alliances and banks including but not limited to Cathay Pacific Airways, Singapore Airlines, China Eastern Airlines, China Southern Airlines, Star Alliance, SkyTeam, American Express and many more.


For more details, please visit www.plazapremiumlounge.com.


About Plaza Premium Group

Headquartered in Hong Kong, Plaza Premium Group is the pioneer and industry leader in offering Global Airport Hospitality solutions in over 160 locations of 42 international airports across the world, with a collective goal of “Enhancing Your Airport Experience". The Group comprises four core airport services, Airport Lounge, Airport Transit Accommodation, Airport Meet & Greet Service, and Airport Dining. In the past few years, the Group has won more than 60 accolades, including the “World’s Best Independent Airport Lounge” for three consecutive years from 2016 to 2018 at the Skytrax World Airline Awards, the global benchmark of aviation excellence.


The Group currently employs nearly 5,000 staff and serves over 14 million passengers around the world annually. The Group is dedicated to providing quality services and possesses proprietary knowledge in airport hospitality industry.


By continuously surpassing travellers’ expectation, the Group’s network is rapidly growing across major international airports across the globe.


For more details, please visit www.plazapremiumgroup.com

Source: Newsvior

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