TrakInvest, the virtual social trading platform and a fast growing ed-tech firm has moved to Blockchain and launched its own Cryptocurrency. The company plans to raise USD 30 million capital through the company’s Initial Coin Offering (ICO) to fuel its product and geographical extension. Details of this ICO project are available on www.trakInvest.ai.

While the financial industry has witnessed greater push towards a diversity of cryptocurrencies recently, TrakInvest with its unique and innovative platform has been changing the Financial Services landscape across Asia since the past 3 years.

Headquartered in Singapore, with operations in India, Thailand and Hong Kong, TrakInvest, at its core, is about “Crowdsourcing of Financial Wisdom” and rewarding its participants in a decentralized economy, based on performance and insights. With a growing community of 100,000+ users, it has today become the world’s first virtual social trading platform that crowd sources fundamental and social trading data to generate profitable trading signals and ideas. 

The rising demand from the TrakInvest community has prompted the firm to make the next move to the blockchain ecosystem and launch its own cryptocurrency. This currency known as the “TRAK" Token has been available for public sale since 16 Dec 2017. Based on the Ethereum platform, the token launch will introduce a reward economy where the producers of trading data, insights and sentiments will be globally rewarded in a transparent and frictionless manner. 

“The platform which currently provides virtual equity trading will also be introducing a virtual trading platform for cryptocurrencies and the next generation of “crowdsourced” sentiment tools for equities and cryptocurrencies. These proprietary tools will be developed using the social trading data and behaviour collected for the last three years. TrakInvest aims to empower the retail investor with all these tools to create a level playing field removing the information asymmetry that has plagued them for so many years,” said Mr. Bobby Bhatia – Founder & CEO, TrakInvest.

TrakInvest will also be launching its physical academies to not only promote investing as a life skill but also to expose, train, and re-skill investment and technical talent on blockchain and cryptocurrencies.

TrakInvest is backed by a highly experienced management team and an advisory board. The senior management of the team has held leadership positions in leading firms including J. P. Morgan Partners, AIG, State Bank of India and ICICI Securities. The global advisory board is comprised of individuals and existing investors with strong global experience and exposure in technology, telecommunications, media, cryptocurrencies and financial services. They have held leadership positions in companies including Spotify, Siri, Summly, Bitcasa, Fixmo, Ginger, Desti, Magisto, Nexon and StudioX.