June 28, 2019
Popular consumer brand, Veeba Foods has forayed into child nutrition segment with its new brand, V-Nourish, a scientifically designed wholesome nutrition supplement for kids above 5 years. Launched in 4 variants – Choco-Cookie flavour, Strawberry flavour, Badam flavor and Kesar Pista flavor, V-Nourish is available in modern trade and general trade stores across top 100 cities in the country. V-Nourish is being manufactured in a new integrated facility in Keshwana, Rajasthan and is spread over 2,00,000 square feet of world class manufacturing space. The plant currently has around 300 workers engaged in production.
“The journey of V-Nourish started with my desire to give the best-in-class nutrition to my children. While we parents are always concerned about our child’s nutrition, they are driven by taste. After 3 years of research & development, we are proud to announce V-Nourish, which perhaps has the highest nutrition in the category. As a parent myself and a responsible food researcher & developer, I can assure you making your child finish the glass of milk will no longer be an everyday struggle,” said, Viraj Bahl, Founder & MD of Veeba and V-Nourish.
The kids’ health beverage market is estimated to be around 7000 crores out of which premium nutrition is growing at 12 per cent year on year.
Innovated by Veeba Foods’ Founder, Viraj Bahl and a team of Veeba research scientists, V-Nourish has over 40 Nutri-Boosters including high protein, micronutrients, prebiotics & probiotics to support growth & development of children to help them stay healthy and active. V-Nourish promises a unique product experience with the presence of real fruit chunks and nuts with every sip and is free of any artificial flavours, synthetic colors and added preservatives.