February 6, 2019
Since 2007, World Nutella® Day has been about worldwide Nutella® fans and their love of the world’s favorite hazelnut spread
On Tuesday February 5th Nutella® lovers and fans unite all over the world to celebrate World Nutella® Day, coming together on social media and even at the office with colleagues, to share recipes and stories, and to savor the taste of the world’s favorite hazelnut spread.
Spontaneously created in 2007 by American blogger Sara Rosso, who decided to create a celebratory day to inspire and unite the global Nutella® community to share their passion for Nutella® on social media, World Nutella® Day quickly became a global phenomenon, as fans everywhere shared their love for Nutella®.
The love for World Nutella® Day continues to grow and last year reached a new whole level with fans. Fan interaction doubled on social media from the previous year and the word Nutella was mentioned on average, an amazing once every 0.5 seconds.
This year Nutella® fans can once again share their love for Nutella® on Twitter @Nutelladay and on their social media page (Facebook, Instagram) using the hashtag #WorldNutellaDay. Fans can follow the day celebration liking the World Nutella Day official Facebook page or following on Twitter @Nutelladay. Fans can also visit www.nutelladay.com for inspiring contents on how to celebrate.
Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero – Confectioner and Founder of Ferrero – in Italy's Piedmont area. Nutella is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production, which results in the unique hazelnut spread that millions of people around the world love.
Today, the popular hazelnut spread is available in around 160 countries worldwide. In 2014, Nutella® celebrated its 50th anniversary. Since 2011, Nutella has been bringing smiles and ensuring that breakfast time is a tasty way to start the day.