The Appliances Business of Godrej Enterprises Group expands its network of exclusive brand outlets with a new format ‘Cool Studio’ dedicated entirely to air conditioners.

The brand has inaugurated its first ‘Cool Studio’ today in Edayarpalayam, Coimbatore, Tamil Nadu in collaboration with the channel partner ALV & CO. This 250 sq. ft. studio, showcases the brand’s complete range of residential and commercial air conditioners, offering consumers one-stop destination to shop for specialized cooling solutions.

With rising temperatures ACs are transitioning from a luxury to a necessity. Moreover, consumers are seeking smart and premium cooling solutions that deliver superior convenience and performance. At the same time, demand is shifting towards higher-capacity and energy-efficient systems, particularly in commercial spaces, driving the adoption of tower and cassette air conditioners.

At Godrej’s Cool Studio, consumers can experience, explore and purchase from a wide AC portfolio – spanning split, window, cassette and tower air conditioners, from 1 Ton to 4 Ton, available in 3-star and 5-star energy ratings.

Speaking on the launch, Kamal Nandi, Business Head at Appliances Business of Godrej Enterprises Group said, “The inauguration of ‘Cool Studio’ marks a significant step in our journey towards expanding our retail footprint in ACs and creating delightful brand experiences for our consumers.

As demand for advanced cooling solutions continues to rise, we aim to bring our entire AC portfolio closer to customers through exclusive store formats like this. We plan to open more such Cool Studios across the country, enabling consumers to explore our innovations in design, technology, and performance in a dedicated environment.”

Adding further, Thiyagarajan, Owner – ALV & CO. said, “We are extremely delighted to have partnered with Godrej, which is a highly respected and trusted brand. We are sure that our exclusive outlet with its wide range of cooling solutions will prove to be a great destination for the discerning customers of Coimbatore.”

The brand has a wide range of Smart ACs powered by AI and IoT, offering Wi-Fi-enabled controls, energy monitoring, smart diagnostics, filter cleaning alerts, and pre-scheduled operations. Some of the recently launched innovations across AC portfolio include i-Sense Technology for personalized cooling, Comfort Flow Technology for gentler air distribution, PlasmaShield Technology for up to 99% reduction in viruses, bacteria, and fungi.

Additionally, the 5-in-1 Convertible Technology allows users to adjust cooling capacity delivering up to 70% power savings. Reflecting evolving consumer preferences, the portfolio also features premium, design-led offerings such as the Eon Magnus series in finishes like gloss black, matte silver, champagne gold, elegant white, and mirror finish, along with the Eon Nimbus in grey and Eon Vogue series in wood and marble finishes.