COIMBATORE, AUG. 3: Prem Deep Jewels (Gold and Diamonds) inaugurated its new showroom at Kuniyamuthur on Palakkad Main Road in Coimbatore on Monday (August 3). The inauguration ceremony was held at 10.30 a.m. Popular film actress Andrea Jeremiah inaugurated the showroom by cutting the ribbon in the presence of dignitaries and guests.

Speaking on the occasion, Managing Director, Mr. Devaraj Bhaskar said Prem Deep Jewels has a rich legacy of 120 years in the gold jewellery business. The company is headquartered in Palakkad, Kerala, and also operates a branch in Dubai. He said the Coimbatore outlet is the company’s first direct retail showroom in Tamil Nadu.

He said the name “Prem Deep” was derived from the name of their late mother, Prema, combined with “Deep” to symbolise affection and light. Spread across nearly 4,300 sq. ft., the showroom has been established with the objective of offering customers in Coimbatore exquisite gold and diamond jewellery that reflects the city’s culture, traditions and lifestyle.

He said the showroom features an extensive collection of locally, nationally and internationally renowned trending jewellery designs. Traditional and contemporary jewellery crafted with intricate workmanship is available at competitive prices. Customers can also place customised orders to have jewellery designed according to their individual preferences.

Announcing the inaugural offers, he said every customer purchasing jewellery will receive a complimentary 24-carat gold coin. A 50 per cent discount on diamond making charges is being offered on diamond jewellery purchases. Customers purchasing silver jewellery will receive an assured gift, while those enrolling in the savings scheme will be presented with a complimentary silver coin.

Among those who attended the inaugural function were Prem Deep Jewells director Mrs. Reshni, Nallaram Foundation, Chairman Anbarasan; Chancellor of P. K. Das Deemed University, Honorary Trade Commissioner between Mauritius and India, and Chairman and Managing Trustee of Nehru Educational Institutions, Advocate Dr. P. Krishnadas; Pro-Chancellor of P. K. Das Deemed University and Chief Executive Officer and Secretary of Nehru Educational Institutions, Dr. P. Krishnakumar; Director of Nehru Educational Group, Dr. A. Muralidharan; Assistant Commissioner of Police Maheswaran; and a large number of invited guests, well-wishers and customers.