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05 Aug 2026, Edition - 4040, Wednesday

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Coimbatore

Sony India transforms cinema experience for Indian customers by launching its 115 (292 cm) True RGB Television

Covai Post Network

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Coimbatore, August 5th: Sony India announced its flagship BRAVIA 9II lineup with the introduction of the new 115 (292 cm), the largest BRAVIA television ever by Sony. The new flagship combines the immersive scale of an unprecedented large screen with Sony’s advanced True RGB technologies to deliver an unparalleled cinematic viewing experience. Sony’s True RGB BRAVIA portfolio now spans from 55 (140 cm) to 115 (292 cm), offering consumers the same authentic true to life cinematic picture quality across a complete range of premium screen sizes.

With the introduction of the flagship BRAVIA 9II 115 (292 cm), Sony further advances its “Cinema is Coming Home” vision with acclaimed filmmaker and Sony BRAVIA brand ambassador S.S. Rajamouli, who has represented the brand since 2024 and continues to champion Sony’s True RGB technology for Indian audiences. Reaffirming this shared vision, the complete BRAVIA portfolio brings together breathtaking scale, lifelike colour reproduction, studio-grade picture quality and immersive sound to recreate cinema as filmmakers intended.

Sony India Managing Director Sunil Nayyar said, ” At Sony, our vision has always been to bring the magic of cinema into every home. With the launch of the new 115 (292 cm) BRAVIA, reflects Sony’s continued commitment to bringing ‘Cinema is Coming Home.’ With a complete True RGB portfolio spanning 55 (140 cm) to 115 (292 cm), Sony continues to redefine premium home entertainment by delivering authentic cinematic experiences across every screen size while setting new benchmarks in premium large-screen entertainment”Powered by Sony’s proprietary RGB Backlight Master Drive Pro, the BRAVIA True RGB TVs independently controls the RGB LEDs to achieve the largest colour volume in Sony’s home TV history, delivering a wide colour gamut, exceptional contrast, lifelike depth, and smooth gradation. X-Wide Angle Pro ensures vibrant, accurate colours and consistent picture quality from virtually every viewing angle.

With the launch of the new 115 (292 cm) BRAVIA 9II, Sony now offers a complete True RGB television portfolio across premium screen sizes:BRAVIA 7II: 55 (140 cm), 65 (165 cm), 75 (190 cm) and 85 (215 cm)
BRAVIA 9II: 75 (190 cm), 85 (215 cm) and the new 115 (292 cm)

Model
Screen Size
MRP (INR)
Best Buy (INR)
Availability
BRAVIA 9II
75 (190 cm)
8,39,900/-
5,39,990/-
Available now
85 (215 cm)
9,89,900/-
6,69,990/-
115 (292 cm)
45,99,900/-
28,99,990/-
Available soon
BRAVIA 7II
55 (140 cm)
3,59,900/-
2,21,990/-
Available now
65 (165 cm)
4,39,900/-
2,74,990/-
75 (190 cm)
6,19,900/-
4,19,990/-
85 (215 cm)
7,19,900/-
5,29,990/-

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