Coimbatore, August 05- Michelin, the world’s leading tyre technology company announced the launch of the MICHELIN Primacy 5 in India, its latest premium tyre engineered for sedans and SUVs. Marking a significant milestone in Michelin’s India journey, the Primacy 5 is also the first Michelin passenger car tyre to be manufactured in the country. Designed for today’s diverse mobility needs, the MICHELIN Primacy 5 combines advanced Michelin tread pattern optimisation and next-generation rubber compounds to deliver long-lasting safety, comfort, handling, and energy efficiency for internal combustion, hybrid, and electric vehicles.

Speaking during the launch event in Chennai, Michelin India Managing Director Shantanu Deshpande said, India’s premium mobility landscape is evolving rapidly, with growing demand for high-performance, safe, and sustainable tyre solutions across sedans, SUVs, and electric vehicles. The launch of the Made-in-India MICHELIN Primacy 5 marks a significant milestone for Michelin in the country and reflects our commitment to delivering products that are tailored to the needs of Indian consumers. Manufactured in India for Indian drivers, the Primacy 5 has been developed and tested on the vehicles most driven in the country, benchmarked against leading competitors, and validated by an independent testing agency. By combining Michelin’s latest global tyre technologies with local manufacturing expertise, the Primacy 5 is uniquely positioned to meet the evolving expectations of Indian motorists for superior safety, longer tyre life, enhanced comfort, energy efficiency, and everyday performance.India continues to be a key growth market for the Michelin Group, and as we expand our retail presence and strengthen our manufacturing and service ecosystem in the country, we remain committed to bringing world-class mobility solutions closer to our customers while contributing to India’s manufacturing ambitions.”

Building on Michelin’s legacy in premium passenger mobility, the MICHELIN Primacy 5 delivers enhanced safety with wet braking distances that are up to 8 metres shorter when new and 9 metres shorter when worn, as well as a 4-metre shorter dry braking distance compared to competing tyres in the same category.

Reinforcing Michelin’s commitment to safety and performance throughout the tyre lifecycle, the new tyre also delivers 8% more tyre mileage than its predecessor, the MICHELIN Primacy 4ST. Thanks to EverTread and EverGrip technologies delivering best in class grip performance from first to last kilometer without compromising longevity. Michelin Primacy 5 sets benchmark for ride comfort, with a 9% better comfort score compared to competing tyres in the same category. Thanks to new tread pattern design for noise attenuation, this tyre enhances driving experience and comfort without compromising robustness. Starting August 2026, MICHELIN Primacy 5 will be available across all MICHELIN Tyres & Service stores and approximately 800 MICHELIN authorised dealers nationwide.