Coimbatore, September 19: Rivaah by Tanishq, the wedding jewellery focused sub-brand from the house of Tanishq, has launched Wedding Signatures, a collection of complete bridal jewellery trousseaus across six distinct Indian bridal communities representing Tamil, Telugu, Rajasthani/Marwadi, Gujarati, Marathi and Pan India/Metro. The collection is rooted in Rivaah’s insight that today the modern Indian bride celebrates her cultural roots but in her own unique way.

Over 8 to 12 months, a bride makes choices across the destination, venue, functions, fashion, photography, decor, beauty and jewellery that together shape her wedding. This has also changed the way she approaches bridal jewellery, with a move towards selecting pieces for individual occasions rather than relying on a single set. Wedding Signatures responds with a complete jewellery wardrobe designed to cater to the different functions and celebrations of the wedding.

The Tamil trousseau reflects the rich jewellery vocabulary of the region, with temple-inspired forms, intricate Nakashi and stamping techniques, and statement silhouettes coming together across the bridal wardrobe. With Tamil brides increasingly embracing elaborate neckwear and layered Haarams for key wedding celebrations, the collection brings together chokers, patta necklaces and statement Haarams designed to create a sense of occasion across different functions. Vibrant Navratna gemstones, kempu and green stones, glass Kundan and pearls add colour, depth and brilliance, while detailed floral and peacock-inspired motifs bring character to the designs.

Together, these elements create a considered jewellery wardrobe that captures the richness of Tamil bridal adornment through a contemporary Tanishq design sensibility.The collection further expands Rivaah’s jewellery vocabulary with Kaleeras, Matha Patti, Vankis, Surya and Chandra, Nethi Chutti and Mattal, alongside contemporary interpretations of established regional jewellery codes. Developed by Tanishq’s Design Excellence Centre (DEC), Wedding Signatures brings together regional understanding, design expertise and craftsmanship across the six bridal worlds. For the South market, actor Anupama Parameswaran is the face of Rivaah, bringing the Wedding Signatures campaign

Speaking on the launch, Ms. Pelki Tshering, Chief Marketing Officer, Tanishq, said, “At Rivaah, we believe that marriages are crafted uniquely by every bride. As brides curate their weddings with greater intention, every choice right from the destination and celebrations to fashion, photography and jewellery, contributes to the experience they envision. We wanted to reflect this in the way we approached bridal jewellery. Wedding Signatures brings together complete jewellery wardrobes across six distinct Indian bridal looks, with pieces designed for the different occasions that make up the wedding journey. Through ‘One Wedding. Many Stories.’, we bring the collection into the wider world of destination, photography and film, creating a more holistic expression of the wedding around the bride.”