July 11, 2018
Bengaluru: The traffic police has initiated a unique campaign to get a simple message across Bengaluru’s numerous helmet-less bike riders – wear helmet and keep Hindu god of death ‘Yamaraja’ at bay. The drive has been initiated by Halasuru Gate traffic police, who are using a theatre artist, Veeresh, dressed as ‘Lord Yama’ to drive home the message of the dangers of driving without helmets and other traffic violations.
“As part of it, we are conducting various programmes such as lectures in schools and colleges and street-plays,” DCP (Traffic) Anupam Agrawal was quoted as saying by PTI. “Also, we thought of using the character Yama to send the message across the message across that if you disobey the traffic rules, Yama will come to your home.
“Violating motorists were surprised, and embarassed, when Veeresh approached them and emphasised the importance of following rules. In some cases, he rode pillion on the motorcycles being driven recklessly, reported PTI.