October 26, 2018
Cohn & Wolfe was named Global Agency of the Year at The Holmes Report’s 2018 Global SABRE Awards ceremony held last night in Washington, D.C. The global communications agency – which merged with Burson-Marsteller in early 2018 to form BCW (Burson Cohn & Wolfe) – was honored for its continued double-digit growth and transformation into an integrated communications agency.
In recognizing Cohn & Wolfe, The Holmes Report said:
The growth record is impressive, obviously, but the path Cohn & Wolfe followed to get there is the real story. A decade ago, the firm was a strong player in consumer and healthcare, offering a blend of traditional media expertise and growing digital capabilities. In recent years, it has added an array of in-depth social know-how and the ability to integrate paid, earned, shared and owned channels. Last year saw a strengthening of the influencer marketing approach (“Trufluence”) and expanded AI and VR capabilities. As a result, Cohn & Wolfe can now legitimately claim to be an integrated firm, offering its clients the ability to deliver the complete brand experience, using social and experiential and more—supported by robust data—to deliver channel-neutral ideas and immersive content.
Cohn & Wolfe also won Agency of the Year recognition from The Holmes Report during the year for North America, UK, EMEA Healthcare and Asia-Pacific Midsize.
“It is an enormous honor for Cohn & Wolfe to be named Global Agency of the Year in its final year of operations,” said Donna Imperato, Cohn & Wolfe’s former CEO and Global CEO of BCW. “I am especially proud that The Holmes Report recognized Cohn & Wolfe for its successful journey to become a top integrated communications agency. I share this award with all of our colleagues at BCW, which is continuing this journey of being the best full-service integrated communications agency in the world.”
The Global SABRE Awards also recognize the top 40 campaigns in the world from the previous year. The agency’s “Check Your Balls” campaign with UNG Cancer was ranked 12th and “Women in the Driving Seat” with Ford Middle East & Africa ranked 38th.
BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world leader in communications services. For more information, visit www.bcw-global.com.