Collaborates with FIEO and AEPC to increase awareness about the opportunity in ecommerce exports for local businesses

Over 4,500 exporters from Tamil Nadu already sell to customers worldwide with Amazon Global Selling

Top selling categories from Tamil Nadu on Amazon Global Selling include home, kitchen and apparel

Coimbatore – Friday, March 7,2025: Amazon showcased the potential of e-commerce exports to Coimbatore’s vibrant business community today, hosting its flagship event ‘Export Connect 2025’ in collaboration with Federation of Indian Export Organizations (FIEO) and Apparel Export Promotion Council (AEPC). The conference, attended by over 300 exporters from Coimbatore, Karur, Tirupur, and Erode, aimed to empower local MSMEs with knowledge and toolsshared by senior leaders from Amazon Global Selling, helping them expand their reach to global markets. Shri Anand Mohan Mishra, Joint Director General of Foreign Trade, delivered an insightful keynote address, FIEO, and AEPC shared valuable industry perspectives. The event offered attendees insights into the prospects of exports with e-commerce and a chance to learn how to leverage Amazon Global Selling to access millions of customers across the world through the program. As well as guidance on registration, product listing, cross border logistics and payments and also advertising solutions. The event in Coimbatore today included deep-dive breakout sessions with live Q&A, along with one-on-one assistance, helping sellers get their questions answered by Amazon experts on topics ranging from compliance regulations and ad management to transporting products to Amazon fulfillment centers and more.

Tamil Nadu is a hub for global trade and is also a key market for Amazon Global Selling. Over 4,500 exporters from cities like Chennai, Coimbatore, Tirupur, Kanchipuram, Erode among others in the State already use Amazon Global Selling to sell products across categories like home, kitchen, apparel and more to customers across the world.

Mr. Anand Mohan Mishra, Joint Director General of Foreign Trade (DGFT), said, “E-commerce exports present a significant avenue for our MSMEs to expand their reach and contribute to India’s export growth. The ‘Export Connect’ event in Coimbatore is a step towards empowering local businesses with the knowledge and tools they need to succeed in global markets. As we work together to unlock the potential of e-commerce exports, we remain committed to supporting our exporters and helping them navigate the evolving landscape of international trade. It’s encouraging to see the progress already made from Tamil Nadu, leveraging Amazon’s Global Selling platform. We look forward to working together and continuing our efforts to simplify processes and create more opportunities for Indian businesses on the global stage.”

Dr. A. Sakthivel, Vice Chairman, Apparel Export Promotion Council, said, “This initiative is a significant step towards enabling exporters from Tamil Nadu to expand their reach through e-commerce. By providing essential guidance, training, and resources, Amazon is empowering our exporters, particularly those in key apparel hubs like Tirupur, Coimbatore, and Erode to tap into new markets and bring Indian apparel to customers globally. Events like Export Connect not only help business identify and unlock their growth potential but also help enhance the skills of workforce, aligning with our mission to build a globally competitive apparel sector. We are committed to supporting such efforts and remain optimistic about the role these initiatives will play in driving India’s export ambitions forward.”

Bhupen Wakankar, Director Global Trade at Amazon Indiasaid, “We at Amazon are focused towards making exports simpler and more accessible to businesses of all sizes across India.In 2025, based on feedback from exporters, we will host more Export Connects across diverse States to bring eCommerce exports directly to the doorsteps of these businesses, offering them a platform to explore the Amazon Global Selling program. This program enables businesses to leverage innovative products and tools to reach global markets and customers.We have also renewed our partnership with DGFT to build Export Communities that will provide exporters with constant support and resources through local offline communities. This initiative aligns with our commitment to enable $80 billion in cumulative e-commerce exports from India by 2030,and shine a spotlight on India’s global trade potential.”

The regional leg of Export Connect will host one-day conferences in cities like Coimbatore, Jaipur, Delhi, Mumbai, and more. The program is designed to equip both new and experienced sellers with the essential tools to launch and scale their eCommerce exports globally. Attendees will benefit from educational sessions, hands-on support, and direct access to Amazon experts and trusted service providers. It serves as a gateway to the expanding e-commerce export opportunities from India.

This year Amazon is also further strengthening its Export Communities initiative, providing year-round support through local offline networks. These communities guide sellers in navigating the export process, scaling their businesses, and connecting with mentors. Export Connect, in collaboration with partners like AEPC and FIEO, serves as a bridge to the growing e-commerce export opportunity, empowering Indian sellers to reach global customers with ‘Made in India’ products to hundreds of millions of customers in 18+ Amazon global marketplaces across the world with the help of Amazon’s solutions like Fulfillment by Amazon (FBA), Amazon Global Selling, technology-based tools, resources, etc.

More about Exports Communities
The Export Communities will function as accessible, local offline networks designed for MSMEs who are either currently engaged in e-commerce exports or planning to venture into this space. The communities will serve a dual purpose: assist prospective exporters in initiating their e-commerce export journey while simultaneously helping existing sellers scale their export operations through comprehensive support including guidance, training, mentorship, and hands-on assistance. These will be developed under DGFT’s leadership, and each Export Community will have participation from multiple stakeholders including government agencies, third party service providers, manufacturers, existing and prospective e-commerce exporters, export bodies, and Amazon Global Selling.

More About Amazon Global Selling
Launched in India in 2015 to support Indian exporters reach customers worldwide through Amazon’s international websites and marketplaces, Amazon Global Selling is a flagship ecommerce exports program that helps Indian MSMEs and entrepreneurs to start or expand their exports business using ecommerce. . It provides an avenue for businesses of all sizes to build global brands. Today there are more than 1.50 lakh exporters on the program, showcasing millions of Made in India products to customers in 200+ countries and territories across the world. Together, they have clocked $13 billion in cumulative exports from India.