September 3, 2022
· 21 Crore have been auctioned so far for advertisement in the Salem division.
· This year we are expecting more than Rs 945 crore in the Salem division.
Coimbatore – Uday Express double-decker train departs from Coimbatore Railway Station daily at 5.30 am. Advertisements of the V Care company have been published on behalf of the company.
In this regard, the Managing Director of V Care Dr. Caroline Prabha Reddy said:- Trains, known as the poor man’s plane, offer many benefits and facilities at low fares. The train is a wonderful means of transportation that helps in transporting passengers and their belongings from one place to another. Different types of trains are designed and operated for specific purposes.
When we travel in these we think that our surroundings should be clean and beautiful. In this way we are working with the Railway Department to promote and maintain the trains through private companies. We have designed our advertisements on the exteriors of the train.
In South Indian Railways, for the past several years, companies have been allowed to publish advertisements through platform TVs and visible boards at railway stations.Now the South Indian Railways has allowed companies to publish advertisements on the train engine, train coaches, interior and exterior of the train.
One of the famous advertising agencies Chennai RedMaple Group and its associate company Kitchen Shelf Companies are taking up this project. This company has got permission from Railways to advertise the company on various levels including trains from Coimbatore to Bengaluru, Chennai to Bengaluru and intercity train coaches.
Meanwhile, the Chennai V Care Group has advertised on a very large scale, the Coimbatore to Bengaluru double-decker train. The double-decker train is also designed to promote Vcare Company’s hair products, skin products and treatments offered through modernized machines at its 43 clinics across India. This promotion, which is implemented by the double-decker train, starts from tomorrow,” she said.
Its inauguration ceremony was held today (03.09.2022) at 5.00 am at the platform of Coimbatore railway station. The train was inaugurated by Dr. Caroline Prabha Reddy, Managing Director of V Care in the presence of Mr. E. Harikrishnan, Senior Regional Commercial Manager, Salem Division, Southern Railway. V Care CEO Mukundan Sathyanarayanan, Coimbatore Regional Station Manager of Southern Railway Mr.R. Senthil Kumar, Station Director Mrs.Rakesh Kumar Meena, Deputy Station Manager (Trade), Mr.F.Lawrence, Senior Trade Supervisor Sandeep Radhakrishnan, Depot Training Officer, Mr.Suresh Achanath, Ponnivalavan and other attended the function. All the arrangements were well done by the executives of Kitchenshelf Company, an associate of the RedMaple Group.
Salem Division Senior Zonal Commercial Manager of Southern Railway Mr. E. Harikrishnan said, “Indian Railways currently has an e-tender system. Through this, registered contractors from any part of the country can participate in e-bid and bid. All kinds of advertising can be done through this.
For example, you can advertise inside and outside the train, paid parking, toilet, air-conditioned waiting room, catering, train engine, etc. Each auction is for three years. In this, the advertiser can change advertisements at any time. Advertisements can be done on indoor seats, snack tables on daytime trains, and advertising mirrors.
21 crores have been auctioned so far for advertisement in the Salem division. This year we are expecting more than Rs 945 crore in the Salem division. Salem section’s first indoor and outdoor advertised train Uday Express was launched today in double-decker coaches. V Care has been advertised on behalf of the Redmaple Group.” he said.