Sri Ramakrishna Hospital – Sri Ramakrishna Cancer Care and Research Centre has launched ‘The Pink Path’, a breast cancer awareness initiative as part of Breast Cancer Awareness Month, observed globally in October.

The initiative aims to make information on breast cancer and breast health simple and accessible, with awareness available in both English and Tamil. The campaign focuses on nine key areas, including symptoms, risk factors, early detection, diagnostic tests, treatment options, prevention, understanding personal risk, and survivor experiences.

The initiative was launched by Thiru Katta Ravi Teja, IAS, Commissioner, Coimbatore City Municipal Corporation, in the presence of Dr. Sundar Ramakrishnan, Managing Trustee, SNR Sons Charitable Trust.

The event was attended by C.V. Ramkumar, Chief Executive Officer, SNR Sons Charitable Trust; D.MaheshKumar, Chief Administrative Officer; Dr.Rajagopal, Medical Director, Sri Ramakrishna Hospital; and Dr.S.Alagappan, Medical Superintendent, Sri Ramakrishna Hospital, among others.

Through ‘The Pink Path’, comprehensive information on breast cancer and breast health is presented in a simple and accessible format. The initiative covers nine key areas, including what breast cancer is, signs and symptoms, risk factors, early detection, diagnostic tests, treatment options, preventive measures, understanding personal risk, and experiences of breast cancer survivors.

Speaking on the initiative, Dr. P. Guhan, Director and Consultant Medical Oncologist, Sri Ramakrishna Cancer Care and Research Centre, said, With breast cancer increasingly being diagnosed among younger women, it is important for women to be aware of their breast health and seek medical attention at the earliest if they notice any changes. Early detection and timely treatment can play an important role in improving treatment outcomes.

According to GLOBOCAN 2024 data, around 1.92 lakh women in India were diagnosed with breast cancer. Breast cancer accounts for nearly 30 % of cancers affecting women in India. While it was traditionally seen more commonly among women above 50 years of age, breast cancer is now increasingly being diagnosed among younger women as well.

The data indicates that women in the 25–29 age group account for 6.5 per cent and those in the 30–34 age group account for 14.1 % of cases, with the proportion increasing across the 35–39, 40–44 and 45–49 age groups. More than 50 % of women diagnosed with breast cancer in India are below 50 years of age, highlighting the importance of greater awareness among younger women.

‘The Pink Path’ has been designed to strengthen awareness among women and encourage early detection and timely treatment. Through these nine key areas, women can gain a better understanding of breast cancer, recognise potential warning signs, understand risk factors, and learn about available diagnostic and treatment options.

While breast cancer cannot always be prevented, early detection followed by appropriate treatment can significantly help in managing the disease. Women, particularly those above 25 years of age, should be attentive to changes in their breast health and undergo appropriate examinations based on medical advice.

‘The Pink Path’ is not merely about the colour pink. It represents a new path towards awareness, early detection, and better breast health. As part of this year’s Breast Cancer Awareness Month initiatives, free mammogram screenings will be offered throughout October to women who register in advance by calling 0422-4500 000 or 0422-4389 797, he added.

Scan the QR code / Click the link to access awareness information.

https://www.magnahcits.in/srior/Pink_Path_2026/index.html