The younger generation is unaware of the significance of avoiding of cruelty to animals, but a lot can be accomplished by changing their notion. The Coimbatore Cattle Care Welfare Trust is all set to conduct a mega awareness programme in the city, titled ‘Cattle Care Welfare Conference,’ to educate the school and college students on ways to protect the animals.

S. Nizamudeen, President of the Coimbatore Cattle Care Welfare Trust, said, “Children start their acts of cruelty against animals with pelting stones on stray dogs. Nowadays, youths are spreading the videos related to ill treating of animals in the social media including Facebook, Whatsapp, and other websites. They don’t understand how painful it
is for the animals.”

He said that people think that only killing of animals is cruelty, and are unaware of their own cruel activities, which are considered as fun. “Educating the younger generation will be an effective step to protect the animals in future. They could be taught simple tasks, like adopting stray puppies, taking care of stray animals in the streets, and placing water pots on the house terrace for the birds,” he said.

He said that people must realize that animals are living beings to, and they have the right to live too. Animals have to be treated with humanity. “The protection of cattle is essential for the development of organic farming and even the cattle that are killed for meat should be treated properly.”

The conference is scheduled to be held at the Hindusthan College of Arts and Science, Nava India, on July 26, 2015, from 10 AM to 2 PM. The chief guests of the programme include Vinoth Kumar, Assistant Secretary of Animal Welfare Board of India; and, Dawn William, General Manager of Blue Cross of India. Representatives from various social
organizations will take part in the conference.

The Coimbatore Cattle Care Welfare Trust is has been active in the city for the past one year and is involved in the maintenance of about 1400 rescued cattle at their animal shelter, ‘Velliangiri Gosala,’ in the outskirts of the city.
The planned event is the first of its kind in Coimbatore.