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14 Nov 2019, Edition - 1584, Thursday

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Coimbatore

Dolby Atmos optimistic of sustaining growth, to cross 100 screens this year also

Covai Post Network

With installation of 100 screens in the last one year, Dolby Atmos is confident of sustaining the growth and even cross 100 in the coming year, a top official said today.

“The company can beat the growth rate of last one year, since momentum is very strong, as more filmmakers are adopting its audio system for production,” Dolby Laboratories Senior Director Marketing, India, South-East Asia and Australia, Ashim Mathur. told reporters here.

Stating that more than 300 screens are now now under Dolby platform in the country, Mathur said that South India alone has 100 screens, with Tamil Nadu accounting for 80, the highest in the country.

Bahubali-2, Kabali and Vivegam are among the films that have used Dolby Atmos in their production and Rajnikanth’s Shivaji the Boss was the first film in India to be released with Dolby Atmos, he said.

On investment to install Dolby Atmos, he said that it varied from Rs.25 lakh to Rs.35 lakh per screen, he said.

“The growth in Dolby Atmos has been much faster than that of ‘Dolby Surround Sound’,” Mathur said.

Among the nearly 10,000 screens in the country, around 2,700 screens are equipped to play high-end digital movies, Mathur said.

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