Exide Life Insurance, an insurance company, today organized its specially designed Customer Awareness Programme to educate them on the basics of financial preparedness.

The Customer Awareness Programme was focused on helping the audience understand the concept of long-term savings and benefits of starting early in order to reap the maximum benefits from one’s savings.

Launched in July last, this initiative received tremendous support from the cities where it was organised and the company now plans to take this to over 200 cities in the country, particularly tier-2 and tier-3 cities.

The Bengaluru headquartered company, formerly ING Vysya Life Insurance Company Limited, serves over 10 lakh customers across India and manages over Rs.8,800 crore in assets, a release said.