Coimbatore, July 11: HDFC Mutual Fund’s Naari Nivesh Yatra concluded its Coimbatore leg after the initiative was flagged off from Chennai. As a first-of-its-kind nationwide investor education and awareness initiative, the Yatra engaged citizens across the city to encourage informed investing, long-term financial planning, and greater financial participation. Commenting on the initiative HDFC Asset Management Company Limited Director and Chief Executive Officer, Navneet Munot , said, “Across India, women are often the most disciplined savers in a household and yet, structured investing has remained out of reach for many because the right conversation around personal finance never happened. Recognising the increasingly important role women play in household financial decision making and wealth creation, the Naari Nivesh Yatra aims to bring investor education directly to communities across the country through an extensive six-month outreach programme.

As part of the initiative, two canters are traveling across India in two different directions, covering multiple cities and towns. At each destination, HDFC Mutual Fund is conducting community engagement activities across multiple locations, featuring Nukkad Natak (street plays) and interactive investor awareness sessions that simplify key financial concepts and encourage conversations around investing.

As part of its Coimbatore leg, the Naari Nivesh Yatra engaged with local communities across key locations including Gandhipuram Market, Cross Cut Road Market, Town Hall Market Coimbatore, Ukkadam Market, R.S. Puram Market, and Saibaba Colony Market. Through nukkad nataks, investor awareness sessions, and community interactions, the initiative brought conversations around financial planning, disciplined investing, and long-term wealth creation directly to women across the city.

A key focus of the Yatra is direct engagement with women at the grassroots level. Over the course of the campaign, HDFC Mutual Fund will conduct 60 dedicated sessions with Women Self Help Groups (SHGs) across the country, creating platforms for discussion around financial planning, goal-based investing, long term wealth creation and the importance of developing disciplined investment habits.