Coimbatore, September 25 : Protein is no longer confined to gyms and workout routines, as consumers increasingly look to make it part of their everyday nutrition. As lifestyles get busier and awareness around protein grows, the need is shifting towards quality nutrition that can fit easily into daily routines.Tapping into this shift, Horlicks has launched Horlicks Protein Powder, designed to make quality protein convenient and easy to integrate into everyday life.Each serving delivers 24 g of protein and 4 g of prebiotic fibre, in convenient single-serve sachets designed for work, travel and days on the move.The launch was brought to life through an event centred on Horlicks’ ‘Your Day Is the Real Workout’ thought, with experiences that connected everyday movement with everyday nutrition.

Sameera Reddy joined the launch and shared her perspective on balancing the demands of motherhood, work and home, while guests experienced the new Horlicks Protein Powder range across Chocolate, Coffee and Unflavoured variants. The event also showcased protein-inspired foods and interactive challenges based on everyday activities, reinforcing the idea that daily routines can be just as demanding as a workout.Speaking on the launch, Rajneet Kohli, Executive Director, Foods, Hindustan Unilever Limited, said, “Horlicks has a legacy of over 100 years, built on strong science and nutrition credentials. As we continue to evolve with the changing needs of consumers, protein is a natural extension for the brand. We see an opportunity to make it more relevant and accessible for everyday lifestyles. When we spoke to consumers, one insight that really stood out was that ‘life is a gym’, whether it is rushing through a busy workday, navigating a long commute, carrying groceries or simply keeping up with everything the day demands.

This insight led to our larger thought, ‘Your Day Is the Real Workout.’ With Horlicks Protein Powder, our ambition is to make quality protein easier to incorporate into the everyday lifestyles of millions of Indians.”

At the heart of Horlicks Protein Powder is fermented yeast protein, a complete protein source that provides all nine essential amino acids required by the body and is also gut-friendly. The finished product has a PDCAAS (Protein Digestibility-Corrected Amino Acid Score) score of 1.0. The formulation also contains inulin, a prebiotic fibre, and papain, a plant-derived digestive enzyme. In addition, fermented yeast protein is naturally lactose-free. Horlicks Protein Powder comes in a convenient format with 28 individual single-serve sachets in each 1 kg pack, removing the need to measure scoops and making it easy to carry and consume through the course of the day. It is available in three variants: Chocolate, Coffee and Unflavored.
The new Horlicks Protein Powder is now available across retail outlets and select online platforms in India.