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20 Jan 2022, Edition - 2382, Thursday

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Coimbatore

IMAX signs deal with broadway to bring first IMAX theatre to Coimbatore India

Covai Post Network

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Coimbatore – IMAX Corporation (NYSE: IMAX) and Broadway Megaplex Today announced that they have signed an agreement to develop a new IMAX theatre in Coimbatore, India, at Broadway’s newly planned megaplex site. Scheduled to open in the spring of 2022, the deal will bring the first IMAX theatre ever to the city and marks the first agreement between the global entertainment technology company and the regional megaplex chain.

The new theatre will feature IMAX with Laser technology, a next generation laser projection system and 12-channel sound system exclusive to IMAX theatres. IMAX with Laser is immersive by design, developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. Films shown in the new IMAX theatre will also be optimised through IMAX’s proprietary Digital Media Remastering, or “DMR”, process – enhancing the image frame-by-frame specifically for IMAX screens, with direct input from filmmakers.

“We’re excited to sign our first deal with Broadway Megaplex, a regional multiplex chain in southern India, which will bring IMAX to a new preeminent megaplex location and expand our footprint in India beyond just the largest cities,” said Giovanni Dolci, Chief Sales Officer, IMAX. “As theatres reopen worldwide, IMAX’s popularity is growing with moviegoers and filmmakers across Hollywood and local titles. We’re excited to continue meeting that demand in India backed by a strong Bollywood lineup.”

“Over the years, Broadway has evolved with a pristine devotion to entertain customers in a socially responsible manner. We have worked towards ensuring that we are able to offer experiences that are enriching in every sense. Our partnership with IMAX is in line with our vision to offer entertainment with the best available technology and we hope that with this association we are able to bring a world class offering for our loyal customers in Coimbatore. We will continue to work closely with the team at IMAX to strengthen our partnership in the years to come,” said Broadway Megaaplex.

IMAX’s most advanced theatre experience to-date, the IMAX with Laser at the Broadway Megaplex Will be set apart by a groundbreaking 4k laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increase resolution, deeper contrast, and the widest range of colours – all exclusive to IMAX screens.

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