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27 Sep 2022, Edition - 2632, Tuesday

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Coimbatore

Intex to scale up presence in tier-two cities in South

Covai Post Network

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Coimbatore: With South India contributing 35 per cent of its total business revenue, Intex Technologies, a leading domestic consumer electronics company, plans to open more Smartworld stores in the region,a top company official said today.

In South India, Intex Smartworld has already established its footprints in Andhra Pradesh, Telangana, Tamil Nadu and Karnataka and the company wants to tap the huge potential in the region. It will open nearly 40 stores in 2018-2019, company Branded Retail DGM, Vishal Malik told reporters here.It was also looking to enter into Kerala market soon, he said.

Here to open a SmartWorld store, the first in the city, fourth in Tamil Nadu and10th in South India, Malik said the national count of such stores had crossed130 in 80 cities in 25 States.The company will scale up its presence in tier two cities in the South, he said adding that Intex was looking to expand footprints beyond metro cities into smaller cities and towns to reach out to the end customers of ‘a mature market’ like South India.

Having five manufacturing plants in the North, a new plant was coming up at Greater Noida with an investment of Rs 500 crore and the commercial production was likely to commence in another six months, Malik said.

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