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15 Apr 2021, Edition - 2102, Thursday

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Coimbatore

IT grad markets fashion accessories online

Covai Post Network

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Craving for fashion accessories forced IT graduate Vyshnavi Annush to become an entrepreneur by launching her portal, ‘Pookaari.com,’ that offers a wide range of products. Vyshnavi’s e-tailing platform showcases high-end fashion accessories collections. Fashion-savvy shoppers can now log onto Pookari to purchase the latest and trendiest stock of fashion accessories created by renowned designers.

On Pookaari.com, shoppers will discover the latest fashion accessories from different designers every week. Most products are sold exclusively on this platform. Currently, Raya and Malleka, accessories designers popular among Bollywood celebrities, have signed up with Pookaari.com. Raya’s accessories are flaunted by Shilpa Shetty, Twinkle Khanna, and Katrina Kaif. Malleka’s cuff was seen on style diva Sonam Kapoor.

The website also features jewellery, bags, scarves and stoles, iPad sleeves, umbrellas, and many other products. Under the jewellery section, brands names like Raya, Mayabazaar, Bbling, Deepa Sethi and Malleka are available as of now. The bags section has collections by Studio Kassa, Joli, and Karieshma Sarnaa. Some of the products like iPad sleeves are designed by Vyshnavi Annush herself.

Pookaari gives you access to carefully curated designer jewelry and other accessories featuring the edgiest emerging designers and brands. Vyshnavi went on to say that the range of accessories includes everything, from fun and quirky to timelessly contemporary or simply outright eclectic.

Pookaari is for the discerning woman who is a fashion chameleon in her own right.

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