Coimbatore, September 11, 2024: Max Life Insurance Company Ltd. (“Max Life” / “Company”) announces a strategic bancassurance partnership with CSB Bank(“CSB”), a premierprivate sector bank in India. Through this partnership, Max Life and CSB Bank are offering a range of savings, protection, retirement, and group life insurance plans to more than 2.5 million CSB customers.

The association enables a smooth integration of Max Life’s insurance offerings into CSB Bank’s service channels, allowing customers to easily access insurance products alongside their banking services.With a rich heritage spanning over 103 years, CSB Bank stands as one of Kerala’s oldest private sector banks.The bank has an extensive networkof801 branches across India, with a strong distribution footprint across southern India. This tactical alliance is designed to harness the combined strengths of Max Life and CSB Bank and aligns with the strategic goals and growth plans of both partners, supporting increased insurance penetration and market expansion.

Max Life Chief Distribution Officer Sumit Madan said,“Max Life is deeply committed to expanding its distribution channels, with a focus on addressing the financial protection needs of diverse demographics across India. Our partnership with CSB Bank is a significant step in our mission to bring life insurance to the underserved, ensuring that every Indian has access to the security they deserve.This partnership will allow us to provide our diverse insurance solutions to the bank’s customers, empowering them to achieve their aspirations and protect their loved ones at every life stage.”

CSB Bank – Retail Banking Head Narendra Dixit said,“We are elated to partner with Max Lifeas we take a step towards providing a diverse range of financial solutions for our customers. This partnership marks a significant step forward in our mission to offer a broader spectrum of insurance products and services, further enriching our customer experience and financial well-being.”