Audi, the German luxury car manufacturers, on Saturday introduced the new Audi 6 Matrix, a comprehensively updated version of one of the world’s most successful executive sedans, in this region.

With an advanced voice dialogue system, dedicated safety measures with eight air bags, and an efficient seven-speed S-tronic transmission, the car has four driving modes and comes in six colour variants. Priced at Rs.50.65 lakh, the new Audi 6 Matrix is the company’s sixth launch of this year.

According to Arun S.K., CEO, Audi Coimbatore, the power output of the new vehicle was improved by seven per cent and fuel efficiency by five per cent.

“The Audi A6 sets new standards in innovative technology that makes the sedan even more efficient, more powerful, more intuitive and more sophisticated. This car is ‘Made in India and for India’,” said Joe King, Head, Audi India.

Vivek V., General Manager, Audi Coimbatore, was present during the launch.

Audi A6 Matrix comes after Audi R8 LMX, AUDI RS7 Sportback, Audi TT Coupe, Audi RS 6 Avant and the Audi Q3, this year. Audi Group delivered more than one and a half crore cars through 39 centres all over India last year.