Pine Labs, an integrated payment solutions company of India, has forayed into the city, to simplify payments acceptance for retailers and enhance customer experience.

Pine Labs’ technology has already enabled retail and dining giants, like The Chennai Mobiles, Bharath Electronics and Appliances, Supreme Paradise in the city to enhance their customers’ payment experience.

The network not only helps complete a credit and debit card transaction, but also delivers credit to customers in the form of EMI programmes, enables product companies to offer cash back to select card holders, Lokvir Kapoor, its Chief Executive Officer, said here.

The agenda of the company was to redefine payment solutions in India by bringing merchants, brand and customers under one platform to create value for all, he said.

Stating that the company already has a network of 700 points of sale here, Kapoor said that it was extending its services to Madurai, Tiruchi, Salem, and Puducherry.

The company has become the network of choice across India for retailers with merchants like Future Group, Shoppers Stop, Dmart, ABRL, Croma, Starbucks, McDonald, Apple, Samsung, Sony and many others, he said.