• Download mobile app
03 Mar 2024, Edition - 3155, Sunday

Trending Now

  • MNM – DMK seat sharing possible before Feb 28. Actor Kamal Hassan to leave country on Feb 29 for a film shoot.
  • Speaker Appavu accepts resignation of Congress MLA Vijayadharini.
  • Google pay to be suspended from June in America : Google
  • Unless there is reservation for dalits, it is impossible for them to contest in elections : NTK leader Seeman.

Coimbatore

Reliance Retail launches athleisure brand Xlerate on AJIO Business

Covai Post Network

Share

Coimbatore : Reliance Retail has launched an athleisure brand, Xlerate, on its new commerce platform, AJIO Business. The brand caters to the unique requirements of sports and fitness enthusiasts who seek style and comfort in their fitness journey. It offers them a wide variety of high-quality, functionally superior sporting merchandise and footwear that deliver industry-leading style and convenience.Xlerate has something on offer for every price segment, with offerings starting at ₹699. It has signed ace Indian cricket all-rounder Hardik Pandya as its brand ambassador. Pandya signifies style, youth appeal and a never-give-up attitude – qualities that define the brand.Xlerate reflects the spirit of the fitness-conscious young men and women of India who take active interest in sports. Across sports Indians are making it big on the global stage. The rising tally of medals won by India at the Olympics validates this. Xlerate is therefore focused on offering the youth world-class sportswear at affordable prices. The sports utilities offered by Xlerate includes sport shoes, athletic and lifestyle footwear, apparels such as track pants, t-shirts, shorts, and other accessories. Xlerate products are exclusively available on AJIO Business, India’s leading B2B e-commerce platforms. Any retailer in India, including small- sized general sports stores and fashion retail outlets, can place an order for Xlerate products by registering on AJIO Business. AJIO Business furthers Reliance’s core commitment of supporting the growth and well-being of small and medium retailers and digitally empowering them. Speaking on the Xlerate launch Reliance Retail, Fashion and Lifestyle President and CEO Akhilesh Prasad said, “Xlerate is sure to delight the value-conscious consumer with its superior and affordable product offering. Our brand ambassador, Hardik Pandya, embodies its spirit of moving ahead in life undeterred by obstacles. The campaign “Don’t Brake, Xlerate” reflects the passion and enthusiasm of the youth, who pursue their goals with a never-say-die attitude. The brand caters to their requirements across the categories of sports shoes, sandals and apparel.”AJIO Business, the new-commerce arm of Reliance Retail partners with retailers and merchants across the country to empower them with an extensive portfolio of 5000-plus fashion and lifestyle brands.

Subscribe To Our Newsletter

COIMBATORE WEATHER