World over, October is observed as Breast Cancer Awareness Month. The disease can be cured or effectively treated only if patients come forward for treatment at an early stage. Every year, breast cancer kills more than a hundred thousand women around the world. The good news is that 90% of early-stage breast cancers are curable.

To create awareness about breast cancer among the general public, especially women, KMCH has made special arrangements for an event featuring a signature campaign. *The event was inaugurated on 21 October 2026 at 6 PM at Semmozhi Poonga, Gandhipuram, by the Chief Guest, Mrs.Saraswathi Deputy Commissioner, Coimbatore City Municipal Corporation* in the presence of Dr. Nalla G. Palaniswami, Chairman and Managing Director, KMCH and Dr. Arun Palaniswami, Joint Managing Director, KMCH.

Hundreds of people, including eminent personalities, doctors, students, and KMCH staff, participated in the inauguration to extend support and solidarity with breast cancer patients and celebrate progress made in defeating the disease. The entire area of Semmozhi Poonga glowed in pink. Pink is the colour that symbolizes the courage to fight breast cancer and hope for the future, while the pink ribbon serves as an international symbol of breast cancer awareness.

KMCH, as one of the leading multi-specialty hospitals in Coimbatore, is taking several initiatives to fight against cancer. The hospital features an exclusive and dedicated Comprehensive Cancer Center and a Breast Center with advanced treatment facilities, on par with the best in the world.

The KMCH Breast Center has been serving the people in and around Coimbatore since 2013 as a one-stop comprehensive breast care center. From counseling to screening and diagnosis to treatment, the center brings together the best specialists, advanced medical technology, and state-of-the-art infrastructure to ensure patients receive appropriate care on par with the best centers globally. Equipped with the world’s best 3D mammography system, sophisticated ultrasound systems, 3T MRI, and advanced scanning technology, the center is well-known for its capability to perform a variety of scarless surgeries.

Emphasizing the significance of the initiative, *Dr. Nalla G. Palaniswami, Chairman of KMCH,* stated: “Early detection remains our strongest weapon against breast cancer. Through this signature campaign and our continuous community outreach, we aim to eliminate the fear associated with the disease and encourage every woman to prioritize regular screenings and timely medical intervention.”

Highlighting the institutional commitment to advanced care, *Dr. Arun N. Palaniswami, Joint Managing Director of KMCH,* shared: “At KMCH, we are dedicated to providing world-class infrastructure and compassionate care under one roof. Our Breast Center brings together cutting-edge technology and exceptional specialists to ensure that patients receive the highest standard of treatment from diagnosis through recovery.”