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Coimbatore
Sony launches new ULT Power Sound party speakers lineup featuring redefined sound and design.
October 9, 2026
Coimbatore: Sony India y announced the expansion of its ULT POWER portfolio with the launch of 2nd Generation of ULT models ULT TOWER 5, ULT TOWER 7 and ULT TOWER MAX. Designed to deliver powerful, deep bass and an immersive party experience, the new ULT POWER lineup combines Sony’s signature sound technology with a bold, all-new tower design. The lineup features the ULT TOWER 5, ULT TOWER 7 and ULT TOWER MAX, offering powerful sound across different spaces and party environments. With built-in batteries (except Tower Max), easy portability and DJ-focused features including XLR/RCA connectivity, the new speakers are designed to bring the ultimate party experience anywhere from intimate gatherings to large outdoor venues.
Sony’s new ULT TOWER 5 is designed to delivers powerful 300W sound output in a compact, portable design, making it perfect for party-ready entertainment. The speaker features a newly developed 230mm woofer with ULT DUCT technology, two tweeters and ULT POWER SOUND Mode for deep bass and high sound pressure, delivering an immersive audio experience indoors or outdoors. With up to 20 hours of battery life under specified conditions, IPX4 water resistance, four handles and support for both vertical and horizontal placement, the ULT TOWER 5 is designed to go wherever the party does.
The ULT TOWER 7, the newest flagship addition to its ULT series of party speakers, designed to fill any space with deep bass and 420W powerful sound. Built around a large-diameter 280mm New Circular Unit woofer paired with a rear tweeter, ULT DUCT technology, and a 2 midrange/4 tweeter front-and-rear array, the ULT TOWER 7 delivers 360-degree party sound that carries the energy of the stage to every corner of the room with new LIVE Sound and 10-band EQ working alongside ULT1/ULT2/LIVE FLAT modes for overwhelming bass and sound pressure.
The ULT TOWER MAX, the new flagship of its ULT series, is engineered to deliver 2150W Power Output with soul-shaking bass and overwhelming sound pressure that brings the arena vibe home in a single speaker. At its core sit three large-diameter 280mm New Circular Unit woofers two front, one rear working alongside ULT DUCT technology, 2 midrange and 4 tweeters (front and rear), and a 10-band EQ to produce true 360-degree party sound. With ULT1/ULT2/LIVE FLAT modes and an evolved Sound Field Optimization system that adapts to noise conditions and nearby walls, the TOWER MAX ensures every guest feels the bass, no matter where they’re standing in the room.
As an introductory offer, get a pair of wireless microphones worth ₹19,990 along with the ULT Tower Max, plus cashback of up to ₹15,000. Receive cashback of ₹4,999 on the ULT Tower 7 and ₹3,000 on the ULT Tower 5. The ULT Tower 5 is available at a best price of ₹34,990 (down from an MRP of ₹44,490), the ULT Tower 7 at ₹49,990 (down from ₹64,990), and the ULT Tower Max at ₹1,39,990 (down from ₹1,74,990).
